Sklik destination
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Prerequisites for setting up Sklik Loader
- The first step is to set up the loader within Meiro Integration by following the instructions given in this article.
After you finalize the first step, you can proceed with the following:
2. Set up the loader as a destination in CDP. This step is described below in this article.
3. Export segmented customer profiles to the destination. Read here.
The Retargeting Terms and Conditions must also be accepted in Sklik.
To do so:
1. Log in to your Sklik where you want to load audiences.
2. Go to Tools -> Retargeting
3. Create a new audience list. There will be a pop-up prompting you to accept the Retargeting Terms and Conditions. Accept the Terms and Conditions.
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Setting up Sklik destination in CDP
The destination can be set in the Meiro Business Explorer in the Administration/Entities/Destination tab. The setup is usually done by the Meiro technical consultant.
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Destination ID (required, not editable)
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"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.
Find the right workspace in Meiro Integrations, with the CDP component responsible for the data load:
Check Destination ID in Meiro Integrations:
Insert Destination ID in the Meiro Business Explorer.
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Name (required)
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The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail).
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Description (optional)
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It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.
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Icon (required)
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The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/ Attributes, Sources and Destinations tabs, segments, and customer profiles).
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Exported & Mandatory attributes (required)
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"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.
"Mandatory attributes" all customers in the export must have those attributes' values known.
For this destination, both "exported attribute" and "mandatory attribute" are:
Exported Attributes: Emails.
Mandatory Attributes: Emails.
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Meiro Integrations (required)
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"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.
To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.
Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.
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Parameter: Audience ID (optional)
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Meiro Integration key: sklik_audience_id
It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.
Name: Audience ID
The name will be displayed for the user in the segments export parameter section.
Required field: unticked
This field is optional for Sklik export.
Value from list: unticked
Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.
User Input: ticked
This field has to be filled by the business user to export to the specific audience in Sklik.
Remember: When sklik_audience_id is provided in the configuration. The component will check sklik_audience_id existence and import all given contacts there.
Remember: When sklik_audience_id is unknown, sklik_audience_name must be provided in the configuration. The component will create a new audience with defined sklik_audience_name and import all given contacts to the newly created audience.
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Parameter: Audience Name (optional)
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Meiro Integration key: sklik_audience_name
It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.
Name: Audience Name
The name will be displayed for the user in the segments export parameter section.
Required field: unticked
This field is optional for Sklik export.
Value from list: unticked
Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.
User Input: ticked
This field has to be filled by the business user to export to the specific audience in Sklik.
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Export segmented audience to Sklik
After segmenting the audience, go to the Exports section, where you should be able to find to which destination is currently possible to export the segment (It is possible to set more exports, but it requires the help of the Meiro team).
Export setting
| Exportable |
Exportable shows how many customer profiles will be exported to your destination.
This number is defined by the conditions you choose to segment the audience but also by mandatory attributes that have been set up by the administrator (that must be present to export to your destination).
For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those ten will be exported to your destination.
Mandatory attributes are visible in the Data Library/ Destinations tab.
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Parameters
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Audience ID (optional, user input)
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Audience Name (required, user input)
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FAQs
| What will happen when you export an audience with no parameter? |
1. Audience ID is provided but does not exist: will result in an error state.
2. Audience ID is not provided but audience name is provided: a new audience with this name will be created.
3. Audience ID is provided and is correct: incremental export into the current audience will happen (for this case, it doesn't matter whether the audience name is empty, identical with some other entry, or is new - the ID takes precedence).
Remember: Currently, the audience ID can only be found in the URL of the opened audience in Sklik.
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