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Journeys Use Cases

Journey Canvas is your gateway to crafting tailored, engaging customer experiences. Designed to be intuitive yet powerful, Journey Canvas allows marketers and businesses to orchestrate intricate customer journeys easily. Whether you're aiming to boost customer retention, drive conversions, or enhance user onboarding, Journey Canvas provides the flexibility and tools you need to achieve your goals effectively.

Repeat Purchase Campaign

Scenario: A customer made a one-time purchase from an online gadget store but hasn't returned to make another purchase.

Objective: 

  • Convert one-time buyers into repeat customers.

  • Increase customer lifetime value.

  • Deliver communications through preferred channels for better engagement.

Example Implementation:

  • Entry Condition: Define an entry condition named "One-Time Purchasers" for users who completed an order exactly 1 time.

  • Wait Duration: Add a 7-day delay after the entry condition.

  • Mobile Push channel: Send a Push Notification with the message: "Enjoying your new gadget? Check out our latest collection and get 15% off your next purchase!"

  • Wait Duration: Add a 2-day delay after the Push Notification.

  • Email channel: Send a personalized email with the message: "Hi [Customer Name], We hope you love your new gadget! Here's a special offer to make your next purchase even better."

Low-Engaged Customers

Scenario: Customers who purchased but haven't returned in the last 180 days.

Objective:

  • Re-engage inactive customers.

  • Drive returning purchases based on customer lifetime value.

Example Implementation:

  • Entry Condition: Define an entry segment named "Low-Engaged Customers" for users who have performed the order zero times within the last 180 days.

  • Condition: Split the audience based on " Average order value ($) > 100."

  • True Branch: Send the list of users a Push Notification with a special discount offer.

  • False Branch: Send an Email with a curated list of new arrivals.

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Recovering Abandoned Carts

Scenario: A potential user visits an online shoe app, adds a pair of sneakers to the cart, but leaves without completing the transaction.

Objective:

  • Encourage consumers to complete the transaction.

  • Recover potential lost revenue.

  • Provide a seamless and personalized shopping experience.

  • Create an inaction journey that triggers when a user adds items to the cart but doesn't complete the purchase within two minutes. Use a combination of preferred channels like Push, SMS, and Email to send reminders at specific intervals. Customize these messages for a personalized touch.

Example Implementation:

  • Entry Condition: Define an entry event named "Product added to cart" that triggers when a user adds an item to the cart.

  • Condition: Split the audience based on "Purchase completed."

  • False Branch:

    • Channel: Utilize Push Notifications to send an immediate reminder after cart abandonment with a message: "Hey there! Forgot something? Your stylish dress is waiting for you. Tap to complete your purchase now!"

    • Wait Duration: Add a 4-hour delay after the Push Notification.

    • Channel: Send a personalized email with the message: "Hi [Customer Name], We noticed you left something in your cart. Enjoy 10% off if you complete your purchase within 24 hours!"

  • True Branch: 

    • Channel: Send a personalized Email with a message "Hi [Customer Name], Thank you for your purchase! We're thrilled you chose us. If you have any questions or need further assistance, feel free to reach out."

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Onboarding Flow

Scenario: New users sign up for a SaaS platform but need guidance to get started.

Objective:

  • Enhance user onboarding experience.

  • Educate new users about platform features.

  • Drive user engagement and reduce churn.

Example Implementation:

  • Entry Condition: Define an entry segment named "Most recent users" for users who created an account.

  • Wait Duration: Add a 1-hour delay after the entry condition.

  • Channel: Send a welcome email with the message: "Welcome to Meiro! Let's get started with your onboarding journey."

  • Split condition: Split the segment based on "Profile Completion."

  • True Branch: Send users an Email with advanced tips and tricks.

  • False Branch: Send users an Email with a beginner's guide.

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Re-engagement Campaign

Scenario: Inactive users who haven't engaged with the platform for a certain period.

Objective:

  • Re-engage inactive users.

  • Increase platform usage.

  • Retain customers and reduce churn.

Example Implementation:

  • Entry Condition: Define an entry condition named "Low Recency Engagement" for users who performed "Page Viewed" exactly 0 times within 60 days.

  • Condition: Split the audience based on the attribute that defines the Loyalty program engagement score (%).

  • If the score is greater than 50%: Send users an Email with a message: "Discover what you've been missing! Unlock exclusive content and features today."

  • If the score is less than 50%, apply A/B split:

    • Send an Email showcasing new arrivals or updates in product categories.

    • Send a Mobile Push Notification offering a discount with the message: “We've missed you! Come back and explore the latest trends with a special 20% discount on your next purchase!"

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These sample use cases demonstrate Journey Canvas's flexibility and effectiveness in crafting personalized and engaging customer journeys. Whether you're looking to boost repeat purchases, onboard new users, or recover abandoned carts, Journey Canvas offers the tools you need to achieve your marketing objectives.

 

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