Introduction to Meiro Business Explorer
Meiro Business Explorer is a platform that enables to:
- Segment customers and activate data
- Look at single customer profiles
- Get a bigger picture through data summaries, insights and reporting (coming soon)
A data source can be any source that collects customer data (online shop, marketing tool etc.)
A full list of available data sources is in the Data tab, Sources/ Destination tab.
Attributes are characteristics of a customer that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns etc). Based on attributes is possible to segment customers, see insights for this particular audience or activate data.
A full list of all attributes can be found under the Data tab/ Attributes tab.
Events are behaviors of a customer. It is information about the actions that a customer has performed and when it was performed. Events are used in single customer profiles timelines, to show activities of customers.
A full list of all events can be found under the Data tab/ Attributes tab.
Chromium: version 58 or newer
Google Chrome: version 58 or newer
Microsoft Edge: version 16 or newer
Mozilla Firefox: version 54 or newer
Safari: version 10.1 or newer