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Introduction to Meiro Business Explorer

Meiro Business Explorer is a platform that enables: 

Data source

A data source can be any source that collects customer data (online shop, marketing tool, etc.)

A full list of available data sources is in the  Data tab, Sources/ Destination tab.


Attributes are characteristics of a customer that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns, etc). Based on attributes is possible to segment customers, see insights for this particular audience or activate data.

A full list of all attributes can be found under the Data tab/ Attributes tab


Events are behaviors of a customer. It is information about the actions that a customer has performed and when it was performed. Events are used in single customer profile timelines, to show the activities of customers. 

A full list of all events can be found under the Data tab/ Attributes tab.

Getting started

Segment builder: tutorials, explanations & tips

Not sure what is what? Check it out in the glossary