Introduction to Meiro Business Explorer
What is Meiro Business Explorer?
Meiro Business Explorer is a platform that enables you to:
- Build data segments by choosing particular attributes.
- Look at individual customer profiles.
- Get a bigger picture through data summaries.
What is a data source?
A data source can be any tool that collects customer data (online shop, marketing tool etc.)
A list of all identified data sources can be found under the Data tab, Sources and Destination tab.
What is an attribute?
Attributes are characteristics of a customer that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns etc).
A list of all attributes can be found under the Data tab and Attributes tab.
What is an event?
Events are behaviours of a customer. It shows information about the actions that a customer has performed and when they performed them.
A list of all events can be found under the Data tab and Attributes tab.
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