Introduction to Meiro Business Explorer
What is Meiro Business Explorer?
Meiro Business Explorer helps to analyse and understand behaviours (events) and characteristics (attributes) of your customer which can be gathered from available data sources.
Meiro Business Explorer is a platform that enables you to:
- Build segments by choosing particular attributes and activate your data
- Look at individual customer profiles
- Get a bigger picture through data summaries
A data source can be any source that collects customer data (online shop, marketing tool etc.)
A full list of all identified data sources can be found under the Data tab, Sources and Destination tab.
Attributes are characteristics of a customer that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns etc).
A full list of all attributes can be found under the Data tab and Attributes tab.
Events are behaviors of a customer. It shows information about the actions that a customer has performed and when they performed them.
A full list of all events can be found under the Data tab and Attributes tab.
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