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Segment builder: attributes & conditions, compound attributes, parentheses, exclusion

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How to add  attributes, conditions, move and delete them

Attributes and compound attributes, data types and conditions






How to add attributes, conditions, move and delete them


Conditions need to be defined for each attribute in the segment. They are used to specify attributes and narrow the audience. 

Go to the Segment Detail tab (either create a segment or edit an existing one) and click on the button "Add Condition". You can add as many attributes as you wish and specify a condition or various conditions for each of them. 


Attributes and compound attributes, data types and available conditions

Various attributes are defined as a specific data type, in most cases those are:

  • string (attributes like "city" with various cities assigned to each customer)
  • numeric (attributes like "number of transactions" with various numbers for each customer)
  • date (or datetime) (attributes like "date of birth" with various dates for each customer)
  • boolean (attributes like "subscribed to the newsletter" with option yes/ no)

Each of the attributes has certain conditions available based on the above-mentioned types.

Attribute data type Conditions
String attribute


Not equals


Not contains 

Is known

Is unknown

Remember: String conditions are not listed in alphabetical order but the most popular values will be listed on the top of the search box instead.

Remember: Search is case-insensitive.

Numeric attribute


Lower than (for lower than is equal and lower than defined number)

Greater than (for greater than is equal and greater than defined number)

Between ( from equal and higher to equal and lower than defined number) 

Is known

Is unknown

Remember: Attributes greater than 0 does not include 0.

Date (datetime) attribute




Since- until

Matches current day

Matches current week (coming soon)

Matches current month

Matches current year

Learn more: To learn more about the date (datetime) attribute and how to use them, please refer to this article.

Bollean attribute




Compound attributes

Some conditions have more dimensions that are built from compound attributes (like in the example below for the "Current subscription status" attribute, we have various dimensions available "Email", "subscription status", Date of subscription status").

Compound attributes work exactly the same as other attributes, they are there to help you to see that they belong to the same group of attributes logically put together.

compound attribute example.png


"And"/ "or" operators

In between, you can choose the operator "and/ or" to specify the segmentation query further. 

Remember: AND has higher precedence over OR. For example, if defined A and B or C, in fact if will behave in this way: (A and B) or C.



It is possible to set condition negation by clicking on the "Not" button. In this way, it is possible to exclude certain values. 

For example, choose all customers who do not equal email denielscott5523@gmail.com, as we wish to exclude this particular customer. 




Set parentheses () to specify query. For example, "(A or B) and (C or D)":  customers from "(A Jakarta or B Singapore) and (C subscribed to an email or D made a transaction)".  

Remember: AND has higher precedence over OR. For example, if defined A and B or C, in fact if will behave in this way: (A and B) or C.


Example 1: Segment customers that have ever made a purchase, highly engaged on the website that either cancelled order or subscribed to an email campaign select respective conditions.



Example 2: Segment customers that have made a transaction in the current year and spent altogether more than 0 or has ever made a transaction with status Delivered, select conditions.




Customers who have email engagement in a particular country

Customers who visited the website, added items in the cart but left without a purchase

Engaged customers who prefer browsing on a mobile device

Website visitors who are non-customers