Introduction to Mobile Push channel

The mobile push channel is a valuable tool for businesses to engage with their audience directly on their mobile devices. With mobile push notifications, businesses can send timely and relevant messages to their users, whether promoting a new feature, delivering personalized offers, or providing important updates.

Mobile push notifications offer a variety of use cases that can help businesses connect with their audience. Re-engagement campaigns, for example, allow businesses to reach users who have not interacted with their app or website recently. Onboarding campaigns can help new users get started with a product or service, while personalized alerts offer a convenient way to provide relevant updates and information to users.

To increase the success of your mobile push campaigns, it's important to follow best practices for message composition.

How Mobile Push Works

• Configuration

• Define template

• Reference attributes

• Select segments to populate a template

• Schedule activation to send the campaign

• Collect events for segmentation and frequency control