Meiro Business Explorer
All of your customer data: connected and activated.
Introduction
Introduction to Meiro Business Explorer
Meiro Business Explorer is a platform that enables: Segment customers and activate data Look...
Where to start
Info messages Find info messages explaining more difficult concepts. Help sec...
Meiro User Security Guidelines
To learn more about Meiro User Security Guidelines please refer to this article.
Glossary: what is what in Meiro Business Explorer
Attribute Attributes are characteristics of a customer (e.g. information about persona...
Terms & conditions
To learn more about Meiro terms & conditions please refer to this article.
Technical support
Overview Encountering issues and bugs is part and parcel of using just about any software system...
User Interface
User Interface of Meiro Business Explorer
After logging into Meiro Business Explorer, you will get access to: var checkoutURL = "https:/...
Tab: Administration
Learn from this article: Users Activity Users Roles Accounts Settings T...
Tab: Customers
Learn from this article about: Customers Search Customer Detail tab Data Protection ...
Tab: Data
Learn from this article about: Diagnostic Dashboard tab Insights tab Attributes tab ...
Tab: Homepage & notification center
Notification center is on the homepage, with updates for changes in Meiro Business Explorer. ...
Tab Personalization/ Embedded web banners
The embedded web banners tab enables creating and setting rules to display embedded web banners a...
Tab: Personalization/ Mobile Push
The Personalization/ Mobile Push tab allows sending personalized push notification messages to a ...
Tab: Personalization/ Pop up web banners
Pop up web banners tab enables creating and setting rules to display pop up banners and display t...
Tab: Personalization/ Promo codes
The Promo codes tab enables to insert CSV files with promo codes that can be used further e.g. in...
Tab: Reporting
The Reporting tab is set by the Meiro team in an external tool (Metabase). There are basic das...
Tab: Segments
Learn from this article about: Custom Segments tab Featured Segments tab Smart Segment...
Tab: Segment Detail
Learn from this article: Main elements Choose conditions Segment summary Choose des...
Tab: Setup
The Setup tab is visible only to users with permission granted to see this tab. Setup tab is inte...
Tab: Trash
The Trash tab shows all removed: Embedded web banners Export destinations Mobile Pushes Pop...
Tab: User Settings
The User Settings tab displays the main information relevant to the user account. User Set...
Getting Started
Quick user guide
Start with useful terminology Data tab: understand what kind of data is available to you ...
How to build segments of customers
Learn from this article about: Start with smart segments or featured segments Segment...
Understand the bigger picture of data available in Meiro
Learn from this article about: Diagnostic Dashboard Attributes, events, sources & des...
Insights what are they for and how do they work
Insights are a set of tiles with various analytics for segmented groups. Insights are built bas...
Reporting in Meiro Business Explorer
The Meiro team sets the Reporting tab in an external tool (Metabase). Dashboards are customi...
Personalization with Meiro
The Personalization tab enables setting: pop up web banners, embedded web banners, mobile pu...
What can I understand through the single customer profile
What you will learn: Search for customer profile Analyze your customer profile ...
Segment builder: tutorials & tips
Segment builder: attributes & conditions, compound attributes, parentheses, exclusion
Learn from this article about: Attributes and compound attributes, data types and co...
Segment builder: date & datetime attributes
Learn from this article about: Date vs datetime attributes Predefined conditions Natur...
Segment builder: how to invite/ get access to a segment
Invite to a segment As an author or user with edit access you can invite other users ...
Segment builder: tags for segments
Tags help to organize segments in the Segments tab. A full list of tags can be found in the Segme...
Build your segment: customers with email engagement from a particular country
When running a country-specific email campaign, you may want to be able to view the customers who...
Build your segment: customers who left the shopping cart without a purchase
It’s common to have customers leave items in the cart and leave before making a purchase. It is a...
Build your segment: engaged customers who prefer browsing on a mobile device
In this case below, we’ve set some conditions to help us segment customers engaged with the brand...
Build your segment: website visitors who are non-customers
In some cases, a business may want to convert all of its visitors into customers. In Meiro Busine...
Segment exports: tutorials & tips
Segment export: Criteo
Prerequisites To export to Criteo, this destination must be set by the administrator. ...
Segment export: CSV exports
Segmented audiences can be exported to the CSV file. This option is available in the Exports sect...
Segment export: Exportable in segment export
"Exportable" section shows the number of customers out of segmented customers that have mandatory...
Segment export: Facebook Audience
Prerequisite To export to Facebook Ads, Facebook Audience destination needs to be set ...
Segment export: Facebook Custom Anonymous Audience
Prerequisite Facebook Custom Anonymous Audience destination needs to be set by the adm...
Segment export: Google Analytics, Google Ads, Google Ad Manager and more
Prerequisite To export to Google Analytics (Universal Analytics), Google Ads, Google A...
Segment export: Google Analytics 4, Google Ads, Google Ad Manager and more
Prerequisite To export to Google Analytics 4, Google Ads, Google Ad Manager, or Google...
Segment export: Google Ad Manager
Prerequisite To export to Google Analytics (Universal Analytics), Google Analytics 4,...
Segment export: Klaviyo
Prerequisites To export to Klaviyo, this destination must be set by the administrator....
Segment export: Mailchimp
Prerequisite To export to Mailchimp. you need to have Mailchimp export set by the admi...
Segment export: Mailchimp link decoration (personalization)
Deploying Meiro Events to collect the activities of visitors on a client's website, is a great...
Segment export: Mandatory and exported attributes
Mandatory and exported attributes can be set for exporting data to the destination. Attributes a...
Segment export: Remove customers that purchased from Facebook
It is possible to exclude a customer from the custom audience. E.g. The customer visited the pro...
Segment exports: Salesforce Marketing Cloud
Prerequisite To export to Salesforce MArketing Cloud destination needs to be set by th...
Segment export: Sklik
Prerequisites To export to Sklik, this destination must be set by the administrator....
Segment export: SmartEmailing Trigger
Prerequisites To export to SmartEmailing Trigger, this destination must be set by the ...
Segment exports: TikTok
Prerequisites To export to TikTok, this destination must be set by the admi...
Segment export: The Trade Desk
Prerequisites To export to the Trade Desk, this destination must be set by the admini...
Segment export: Twitter Ads Audiences
Prerequisites To export to Twitter Ads Audience, this destination must be set by the...
Reporting dashboard
Reporting dashboard example: CRM analytics
New leads and evaluations till selected end date The number of opened leads qualifyi...
Reporting dashboard example: Facebook Ads insights
Running campaigns It shows the number of running campaigns. Filterable by start date...
Reporting dashboard example: Facebook page analytics
Followers It shows the total number of followers. Filterable by start date and end d...
Reporting dashboard example: Google Ads insights
Impressions It shows the total number of impressions. Filterable by start date, e...
Reporting dashboard example: Instagram page analytics
Followers It shows the total number of followers. Filterable by start date and end...
Reporting dashboard example: KPI overview
Examples of charts: Customer Relationship Management Website Mailing Campaigns ...
Reporting dashboard example: LinkedIN Ads insights
Spend It shows the total spend on campaigns. Filterable by start date, end date, ...
Reporting dashboard example: LinkedIN page analytics
Followers It shows the total number of followers. Filterable by start date and end ...
Reporting dashboard example: Mailing
Running campaigns It shows the number of running campaigns. Filterable by start dat...
Reporting dashboard example: Personalization, pop up web banners
All impressions The lifetime number of impressions. Filterable by the web banner...
Reporting dashboard example: PPC & performance ads
Spend It shows spending from all campaigns (FB Ads, Google Ads, LinkedIn Ads). Fil...
Reporting dashboard example: Twitter page analytics
Followers It shows the total number of followers. Filterable by start date and end...
Reporting dashboard example: Web analytics
Users It shows the number of users who visited a website in the selected period, cal...
Reporting dashboard example: Youtube page analytics
Subscribers The total number of subscribers. The number of subscribers: the sum of s...
Web banners: tutorials & tips
Embedded web banners: quick tutorial step by step
Prerequisites To work with web banners, first, they need to be set by the Meiro team...
Embedded web banners: create form & conditions
Personalization/ Embedded web banners tab enables creating and setting rules to display banners t...
Pop up web banners: quick tutorial step by step
Prerequisites To work with web banners, first, they need to be set by the Meiro ...
Pop up web banners: create form & conditions
Personalization/ Pop up web banners tab enables creating and setting rules to display pop up ...
Pop up web banners: global settings
Prerequisites To work with web banners, first, they need to be set by the Meiro team: ...
Pop up web banners: how to trigger web banner by website interaction
Prerequisites To work with web banners, first, they need to be set by the Meiro team: 1...
Pop up web banners: how to set frequencies
Prerequisites To work with web banners, first, they need to be set by the Meiro team: ...
Web banners: displaying and testing a web banner to a segmented audience
Prerequisites for web banners To work with web banners, first, they need to be set...
Web banners: how to schedule a web banner
Prerequisites for web banners To work with web banners, first, they need to be set by ...
Web banners: how to set promo codes in web banners
Prerequisites To work with web banners, first, they need to be set by the Meiro team: ...
Web banners: instructions for developers
Prerequisites To work with web banners, first, they need to be set by the Meiro team: ...
Web banners: reporting on web banner performance
Prerequisites To work with web banners, first, they need to be set by the Meiro team: ...
Web banners: use cases library (image)
Prerequisites To work with web banners, first, they need to be set by the Meiro team: ...
Web banners: use cases library (HTML)
Prerequisites To work with web banners, first, they need to be set by the Meiro team: ...
Web banners: use cases library abandoned basket
Prerequisites To work with web banners, first, they need to be set by the Meiro te...
Web banners: use cases library countdown Black Friday
Prerequisites To work with web banners, first, they need to be set by the Meiro ...
Web banners: use cases library customizable close button
Prerequisites To work with web banners, first, they need to be set by the Meiro t...
Web banners: use cases library data collection & thank you page with promo code
Prerequisites To work with web banners, first, they need to be set by the Meiro te...
Web banners: use cases library demo schedule
Prerequisites To work with web banners, first, they need to be set by the Meiro ...
Web banners: use cases library ebook promotion
Prerequisites To work with web banners, first, they need to be set by the Meiro ...
Web banners: use cases library event sign up
Prerequisites To work with web banners, first, they need to be set by the Meiro t...
Web banners: use cases library newsletter sign up
Prerequisites To work with web banners, first, they need to be set by the Meiro ...
Web banners: use cases library product replenishment
Prerequisites To work with web banners, first, they need to be set by the Meiro ...
Web banners: use cases library recommended product
Prerequisites To work with web banners, first, they need to be set by the Meiro ...
Web banners: use cases library shopping intention
Prerequisites: To work with web banners, first, they need to be set by the Mei...
Web banners: FAQs
How to test web banners? 1. The easiest way is to create an URL condition containi...
Mobile Push: tutorials & tips
Mobile Push: best practices
The Mobile Push tab enables designing mobile push notification and displaying it to the selected ...
Mobile Push: create form
The Personalization/ Mobile Push tab allows sending personalized push notification messages to a ...
Mobile Push: how to configure Mobile Push destination
Generate Firebase JSON file Configure Firebase account on Meiro Business Explorer ...
Mobile Push: use cases
The Mobile Push tab enables designing mobile push notification and displaying it to the selected ...
Setup guide
Channel Engagement: how does it work and how to set it up
Learn from this article: How does it work How to set it up How does it work...
Meiro Business Explorer set up guide
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. It ...
Setup guide: attributes
The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team....
Setup guide: destinations
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. In ...
Setup guide: events
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. In ...
Setup guide: export to Facebook Audience
The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team....
Setup guide: export to Facebook Custom Anonymous Audience
The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team....
Setup guide: export to Google Analytics/ Google Ads/ Google Ad Manager
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. ...
Setup guide: export to Klaviyo
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. ...
Setup guide: export to Salesforce Marketing Cloud
The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team....
Setup guide: export to Sklik
The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team....
Setup guide: export to SmartEmailing Trigger
The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team....
Setup guide: export to TikTok
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. ...
Setup guide: export to the Trade Desk
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. ...
Setup guide: export to Twitter Ads Audiences
The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team....
Setup guide: identity stitching
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. ...
Setup guide: insights
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team....
Setup guide: labels
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. In ...
Setup guide: meta attributes
The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team....
Setup guide: reporting
Reporting/ Setup tab enabled to connect to the reporting platform (usually Metabase, but other co...
Setup guide: smart segments
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. Set...
Setup guide: sources
Setup guide is for setting up Meiro Business Explorer, usually it is done by the Meiro team. In ...
Administrator's guide
Administrator's first steps
Learn from this article about: Users tab Roles tab Settings tab Users Acitvity ...
Available roles permissions
By default, there is only the administrator role created. Besides that, roles can be fully custom...
How to manage data protection
Meiro can be fully customized for the individual data protection regulations. To consult all poss...
How to set the new user role
Learn from this article: How to set the new user role Creating the user but “User is al...
How to set the additional attribute in the Customers tab
The additional attribute will be displayed for searches in the Customers tab. For example, you ma...
How to set the Customer Highlights label
In the Customer Highlights label, you can assign the label that holds the attributes for the cust...
Users Activity tab in details
Users Activity tab reports on activity of users across Meiro Business Explorer. It is possib...
FAQ
Recommended browsers
Chromium: version 58 or newer Google Chrome: version 58 or newer Microsoft Edge: version 16 or ...
Customer profiles: how can I save customer profiles
Each customer has their own ID, which you can see in the URL of the Customer Detail. Copy the URL...
Where to find user documentation, tips, product tour
You can always return to the product tour that was introduced when you started to use Meiro Busin...
How to customize your Meiro Business Explorer
Some of the features can be customized with the help of the Meiro team, others can be easily mana...
How to restore deleted items
All deleted web banners, segment export destinations, segments, user roles and users are stored i...
I do not have access to some tabs/ features
Each user role is defined by an administrator of Meiro Business Explorer. It is possible that an ...
Google Marketing Platform Web Audiences: How it works and what to be aware of
As Meiro CDP collects data about customers and creates identity graphs, one of the identifiers we...