Meiro Business Explorer
All of your customer data: connected and activated.
Introduction
Introduction to Meiro Business Explorer
Meiro Business Explorer is a platform that enables to: Segment customers and activate data L...
Where to start
Product tour When you first log in to Meiro Business Explorer, you will notice the P...
Glossary: what is what in Meiro Business Explorer
Attribute Attributes are characteristics of a customer (e.g. information about person...
Terms & conditions
To learn more about Meiro terms & conditions please refer to this article.
Meiro User Security Guidelines
To learn more about Meiro User Security Guidelines please refer to this article.
Technical support
Overview Encountering issues and bugs is part and parcel of using just about any software system...
User Interface
User Interface of Meiro Business Explorer
After logging into Meiro Business Explorer, you will get access to: Customers Search fo...
Tab: Customers
Learn from this article about: Customer Detail tab Data Protection Learn more ...
Tab: Segments
Learn from this article about: Segments tab Smart Segments tab Tags tab Se...
Tab: Segment Detail
Learn from this article: The header of the Segment Detail page Choose conditions Se...
Tab: Data
Learn from this article about: Diagnostic Dashboard tab Insights tab Attributes tab E...
Tab: Reporting
The Reporting tab is set by the Meiro team in an external tool (Metabase). Dashboards are customi...
Tab: Personalization
Coming soon
Tab: Setup
The Setup tab is visible only to users with permission granted to see this tab. Setup tab is inte...
Tab: Administration
Learn from this article: Users Roles Settings The Administration tab is vis...
Tab: Trash
The Trash tab shows all removed: Export destinations, Segments, Users. You can search fo...
Tab: User Settings
The User Settings tab displays the main information relevant to the user account. User Setti...
Getting Started
Quick User Guide
Start with useful terminology Learn how to... Get to know your customers B...
What can I understand through single customer profile
What you will learn: Search for customer profile Analyze your customer profile ...
How to build and use segments of customers
Learn from this article about: Start with Smart Segments Segments: create, export, cust...
Understand the bigger picture of your data
Learn from this article about: Diagnostic Dashboard Attributes, events, sources & desti...
Insights what are they for and how do they work
Insights are a set of tiles with various analytics for segmented groups. Insights are built bas...
Reporting in Meiro Business Explorer
The Reporting tab is set by the Meiro team in an external tool (Metabase). Dashboards are customi...
Personalization of website content
Coming soon
Segment builder: tutorials, explanations & tips
Segment builder: attributes & conditions, compound attributes, parentheses, exclusion
Learn from this article about: How to add attributes, conditions, move and delete th...
Segment builder: date & datetime attributes
Learn from this article about: Date vs datetime attributes Predefined conditions Natur...
Segment builder: how to invite/ get access to a segment
Invite to a segment As an author (or administrator) you can invite other users to a s...
Tags for segments
Tags help to organize segments in the Segments tab. A full list of tags can be found in the Segme...
Build your segment: Customers who have email engagement in a particular country
When running a country-specific email campaign, you may want to be able to view the customers who...
Build your segment: Customers who visited the website, added items in the cart but left without a purchase
It’s common to have customers leave items in the cart and leave before making a purchase. It is a...
Build your segment: Engaged customers who prefer browsing on a mobile device
In this case below, we’ve set some conditions to help us segment customers who are both engaged w...
Build your segment: Website visitors who are non-customers
In some cases, a business may want to convert all of its visitors into customers. In Meiro Busine...
Segment exports: tutorials, explanations & tips
Segment export: Facebook Audience
Learn from this article: How to export segmented audience to Facebook Audience FAQs ...
Segment export: remove customers that purchased from Facebook
It is possible to exclude a customer from the custom audience. E.g. The customer visited the pro...
Segment export: Google Analytics, Google Ads and more
Learn from this article: How to export to Google Analytics and google Ads FAQs ...
Segment export: Google Ad Manager
Prerequisite for implementation of Google Ad Manager (contact Meiro team to discuss details): Lo...
Segment export: The Trade Desk
Learn from this article: How to export to The Trade Desk FAQs How to export...
Segment export: CSV exports with logographs &#*
If your data contains logographs like &#*, it is highly likely that your file has been inaccurate...
Segment export: Exportable in segment export
"Exportable" section shows the number of customers out of segmented customers that have mandatory...
Segment export: mandatory and exported attributes
Mandatory and exported attributes can be set for exporting data to the destination. Attributes a...
Segment export: Mailchimp
1 Create a segment Create a segment of customers that you wish to export to Mailchimp...
Setup guide
Meiro Business Explorer set up guide
Setup tab is for setting up Meiro Business Explorer. It is important to pay attention to each tab...
Set data sources
Learn from this article: Create a data source Edit/ show-hide data source Manage the d...
Set events
Learn from this article: Create event Edit/ show-hide event See an event example ...
Set identity stitching
Within this tab is possible to: create, edit and delete rules that will apply to identity stitchi...
Set attributes
Learn from this article: Create an attribute Edit/ show-hide an attribute W...
Set labels
Labels can be assigned to attributes and this helps to manage attributes across the Meiro Busines...
Set Smart Segments
Learn from this article: Set Smart Segments Available Smart Segments groups ...
Set insights
Insights are a set of cards in the Insights dashboard that display quick data insights: chos...
Set reporting
Coming soon
Set destinations
Learn from this article: How to set destination in Meiro Business Explorer Delete the d...
Set to export destination to Google Analytics/ Google Ads/ Google Ad Manager
Learn from this article: How to set Google Analytics/ Ads in Meiro Business Explorer ...
Set export destination to Facebook Audience
Facebook destinations can be set within the Setup tab/ Destination tab. Prerequisite is that the ...
Set export destination: the Trade Desk
The Trade Desk destination can be fully implemented in the Setup tab/ Destinations tab. Warning:...
Channel Engagement: how does it work and how to set it up
Learn from this article: How does it work How to set it up How does it w...
Administrator's guide
Administrator's first steps
Learn from this article about: Users tab Roles tab Settings tab Within the Ad...
Available user permissions
By default, there is only the Administrator user role setup within Meiro Business Explorer. Besid...
How to set the new user role
Learn from this article: How to set the new user role Creating the user but “User is al...
How to manage data protection
Meiro can be fully customized to individual data protection policies. To consult all possibilitie...
How to set the additional attribute in the Customers tab
Additional attribute will be displayed for searches in the Customers tab. For example, you may wi...
FAQ
Recommended browsers
Chromium: version 58 or newer Google Chrome: version 58 or newer Microsoft Edge: version 16 or ...
Customer profiles: how can I save customer profiles
Each customer has their own ID, which you can see in the URL of the Customer Detail. Copy the URL...
Where to find user documentation, tips, product tour
You can always return to the product tour that was introduced when you started to use Meiro Busin...
How to customize your Meiro Business Explorer
Some of the features can be customized with the help of the Meiro team, others can be easily mana...
How to restore deleted users, destinations and segments
All deleted users, destinations and segments are stored in the Trash tab. From there they can be ...
I do not have access to some tabs/ features
Each user role is defined by an administrator of Meiro Business Explorer. It is possible that an ...