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Reporting dashboard example: Facebook Ads insights

Running campaigns

Number of running campaigns. Filterable by start date and end date. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.

Running campaigns by channel

A pie chart of the number of running campaigns on each channel. Filterable by end date.

Spend

Total spend on campaigns. Filterable by start date, end date and campaign. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.

Spend by channel

A pie chart of spend on campaigns per each channel. Filterable by start date, end date and campaign name.

Spend by campaign (only full weeks visible)

A bar chart of spend on campaigns by date. Filterable by start date, end date and campaign name.

Impressions

Number of impressions. Filterable by start date,  end date and campaign name.When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.

Reach

Number of unique reached users. Filterable by start date,  end date and campaign name. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.

Clicks

Number of clicks. Filterable by start date, end date and campaign name. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.

Impressions by channel

A pie chart of the number of impressions by channel. Filterable by start date,  end date and campaign name.

Reach by channel

A pie chart of unique users reached by channel. Filterable by start date,  end date and campaign name.

Clicks by channel

A pie chart of clicks by channel. Filterable by start date,  end date and campaign name.

CTR

A ratio of users who clicked on ads to the users who viewed the ad. Calculated as clicks divided by impressions. Filterable by start date, end date and campaign name.

CTR by channel

A row chart of the ratio of users who clicked on ad to the users who viewed the ad, plotted by channel. Calculated as clicks divided by impressions. Filterable by start date, end date and campaign.

CPC

A ratio of total spend on ads to the users who clicked on ads. Calculated as total spend divided by clicks. Filterable by start date, end date and campaign.

CPC by channel

A row chart of the ratio of total spend on ad to the users who clicked on ad, plotted by channel. Calculated as total spend divided by clicks. Filterable by start date, end date and campaign.

CPM

Cost of thousand impressions of ad. Calculated as spend divided by impressions, and it is expressed in thousands. Filterable by start date, end date and campaign.

CPM by channel

A row chart of the cost of thousand impressions of ad by channel. Calculated as spend divided by impressions. It is expressed in thousands. Filterable by start date, end date and campaign.

Impressions and reach in time

A bar chart of impressions, unique reached users and average frequency of impressions by each person. Plotted by time.The frequency is calculated as impressions divided by unique reached users. Filterable by start date, end date and campaign.

CPC and CTR in time

A bar chart of CPC (costs per click) and CTR (ratio of users who clicked on ad to the users who viewed the ad) by time. CPC is computed as spend divided by clicks. CRT is computed as clicks divided by impressions. Filterable by start date, end date and campaign.

Campaign funnel

Funnel for ad performance from impression to click. Filterable by start date, end date and campaign.

Campaign insights by channel

Campaign insights for each campaign, also by channel and totals. Filterable by start date, end date, channel and campaign.