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What can I understand through the single customer profile

What you will learn:

Search for customer profile

Analyze your customer profile

Search for customer profile

Browse through individual customer profiles in the Profiles tab. Search for attributes that interest you the most (e.g., Revenue Total) or for a particular value (e.g., email address or surname). 

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Click on a specific profile of a customer to learn more.


Add customer profiles to favorites to keep them on the top of your searches and easily store it on the top of the tab.

Analyze your customer profile

Now that you have chosen the customer profile you would like to learn more about, you can see data that has been merged from various data sources.


Customer cards show various attributes like Customer Highlights or Channel Engagement. Cards that display attributes are fully customizable. See below all attributes available for that customer profile. 



The timeline of events shows the activity of a customer in chronological order. The summary is in a Customer Events chart.



The Identity Graph shows how your customer profile has been merged from various data sources and activities. Identifiers are information stitched together across the sources (e.g., email, phone number, web cookie, etc.).

Learn more: Identity stitching and how customer profile identity appears.


Learn more: about detail page for the Customer profile