Google DV360 Customer Match Audience destination
Setting up Google Ads Customer Match Audience destination in CDP
The destination can be set in the Meiro Business Explorer in the Administration/Entities/Destination tab. The setup is usually done by the Meiro technical consultant.
Export segment to Google DV360 platform
Export audiences segmented in Meiro Business Explorer to Google DV360 Customer Match Audience. Check the results of your campaign back in Meiro (segment customers you sent the campaign to and check its insights and customer profiles).
Exports tab setting
Exportable shows how many customer profiles will be exported to your destination.
For exports to Google DV360, the mandatory attribute is:
Audience Name (required)
Audience ID (optional)
Retention Days (required)
The number of days to retain before the audience expires and is removed. You can now set this value only for new audiences. Retention days will not apply to existing audiences.
Learn more: about DV360 Retention days (Audience list recency) here.
How long does matching between exports from Meiro and Google DV360 Customer Match Audience take?
Depending on the size of the exported audience, matching can take anything from minutes to single-digit hours.
Update with the interface of Google DV360 can take up to 24 hours, though.
In case of doubt, please check with the Meiro team.
Will Google DV360 Customer Match Audience be updated automatically when I schedule export on a regular basis from Meiro?
Yes, the audience created from Meiro should be updated automatically by Google DV360.
Will the upload of the events be incremental or overwrite existing audiences?
The load of the events is incremental to the same audience ID.