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Web banners: use cases library (image)


Prerequisites


To work with banners, first, they need to be set by the Meiro team:

1. Activation of the endpoint in the Meiro Events (ME) system should be implemented in order to collect events.

2. Meiro Events API connection must be set in the Administration/Configurations/Settings tab

3. The Channels/Web tabs must be enabled by the administrator for your user role

4. For native banners, it is required to place a DOM element with a unique ID in the HTML code of the website where the banner will be displayed.

Image web banners are easier to set in comparison to HTML web banners, but they are also limited in terms of functionality. The image web banner is an image displayed as a web banner that optionally can direct users to a specified URL. 

Remember: Use cases listed below are just examples. It is possible to customize web banners fully.

Learn more: about web banner forms and conditions possible to set

Use cases covered:


Assisted conversion

Communicate with customers

Customer profiles from a specific location or language group

Drive loyalty

Promote profile engagement

Upsell/ Cross-sell

Target specific devices, operating systems

Vendor campaigns


Assisted conversion

Target customers, you value the most with club membership or special promotion, e.g., after purchasing a particular set of products or viewing certain website content, or simply a thank you message.


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How to set up conditions


URL contains {insert URL} or Pathname contains {insert Pathname}

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Exclude URLs or Pathnames you do not wish to target:

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Add more conditions if needed e.g., limit web banner to a specific time:

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Communicate with customers


Target customers with a personalized message, e.g., for customers who ordered and the order status is in progress, send a message to check their order status.


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How to set up conditions (for example, as there may be various ways how to approach it):


Through browser cookies:

After ordering, eshop will save to the browser: the cookie with the transaction id and email. Set an API endpoint to obtain the order status based on the transaction id and email and set it up as conditions.


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Customers from a specific location or language group


Target customers that are in a particular location and promote particular products.


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How to set up conditions


Select as a condition, the browser language you are interested in:


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Drive loyalty


Target customers that are already in the loyalty club, prompt checking how many points they have.


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How to set up conditions

Display web banner to a segmented audience. 
Promote customer engagement


Target  customers that are club members, VIP customers, and customers with satisfaction scores <xy % and offer special promotions.


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How to set up conditions

Display web banner to a segmented audience. 


Upsell/ Cross-sell


Target customers that are likely to buy a particular product and prompt buying, offer promotions.


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How to set up conditions


Set : URL contains {insert URL} or Pathname contains {insert Pathname}

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Exclude URLs or Pathnames you do not wish to target:

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Add more conditions if needed e.g., limit web banner to a certain time:

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Target specific devices, operating systems


Target customers that use a particular device, device model, or iOS and target them with a specific campaign.


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How to set up conditions

Select a condition that includes the desired device or operating system.

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Vendor campaigns


Target customers of particular interest that you wish to promote a particular product to check the number of impressions and results of your promotion.


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How to set up conditions


Set : URL contains {insert URL} or Pathname contains {insert Pathname}

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Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png


Add more conditions if needed, e.g., limit web banner to a specific time:

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