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Web banners: use cases library (image)

Image web banners are easier to set in comparison to HTML web banners, but they are also limited in terms of functionality. Image web banner it is an image displayed as a web banner that optionally can direct user to a specified URL. 

Remember: Use cases listed below are just examples. It is possible to customize web banners fully.

Learn more: about web banner forms and conditions possible to set

Use cases covered:

 

Assisted conversion

Communicate with customers

Customers from a specific location or language group

Drive loyalty

Promote customer engagement

Upsell/ Cross-sell

Target specific devices, operating systems

Vendor campaigns

 

Assisted conversion

 

 

Target customers you value the most with club membership or special promotion, e.g., after purchasing a particular set of products or viewing certain website content, or simply a thank you message.

 

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How to set up conditions

 

URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

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Add more conditions if needed e.g., limit web banner to a specific time:

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Communicate with customers

 

 

Target customers with a personalized message, e.g., for customers who ordered and the order status is in progress, send a message to check their order status.

 

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How to set up conditions (example, as there may be various ways how to approach it):

 

Through browser cookies:

After ordering, eshop will save to the browser: the cookie with the transaction id and email. Set an API endpoint to obtain the order status based on the transaction id and email and set it up as conditions.

 

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Customers from a specific location or language group

 

Target customers that are in a particular location and promote particular products.

 

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How to set up conditions

 

Select as a conditions browser language you are interested in:

 

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Drive loyalty
(coming soon)

 

Target customers that are already in the loyalty club, prompt checking how many points they have.

 

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How to set up conditions

Coming soon: web banners based on a particular segment of users, segment based on the data from multiple data sources.

Promote customer engagement
(coming soon)

 

Target  customers that are club members, VIP customers, customers with satisfaction score <xy % and offer special promotions.

 

image-1621633236905.png

 

How to set up conditions

Coming soon: web banners based on a particular segment of users, segment based on the data from multiple data sources.

 

Upsell/ Cross-sell

 

Target customers that are likely to buy a particular product and prompt buying, offer promotion.

 

image-1621633139953.png

How to set up conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g., limit web banner to a certain time:

image-1624010939787.png

 

Target specific devices, operating systems

 

Target customers that use a particular device, device model or iOS and target them with a specific campaign.

 

image-1621633255093.png

 

How to set up conditions

Select a condition that includes the desired device or operating system.

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Vendor campaigns

 

Target customers of particular interest that you wish to promote a particular product to check the number of impressions and results of your promotion.

 

image-1621633255093.png

 

How to set up conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed, e.g., limit web banner to a specific time:

image-1624010939787.png