Segment builder: tags for segments

E-commerce

Below is an example of a set of tags for e-commerce that may help marketing teams to organize their work:

Investigate:

• Automation to investigate and manage audience through marketing automation platforms. 
• Lead nurturing to investigate your customer profiles' behaviors and journeys.

Action

• Re-activation to manage your audience with the potential of getting back to business. 
• Cross-Sell, where you can work on an audience identified with cross-selling opportunities. 
• Retention, where you can manage fading away customers. 
• Social Activation for customers you wish to activate within your social media channels. 
• Upsell to gather all customer profiles that are likely to buy again. 

Banking

• For customer journey: Activate/ Reactivation for customers you wish to (re) activate through the customer journey.
• For customer personas: CX Research/ Profiles, where you can check out profiles of your customers and build a picture of personas and common user stories. 
• For campaigns: Awareness Campaign/ Promo for audiences that you wish to target and investigate within one campaign.
• For customers across channels and products: Credit Card/ Morgage/ E-wallet/ Mobile App/ Morgage for audiences using banking services across channels.
• For customer engagement/ High Engagement/ Fading, check out customers with various engaged scores and customize marketing accordingly.
• To categorize your customer value: High Potential / Low-Value Customers stored under separate tags so you can target the right audience with the right message.