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Reporting dashboard example: Google Ads insights

Impressions

The total number of impressions. 

Filterable by start date,  end date and campaign name,  the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

Clicks

The total number of clicks. 

Filterable by start date,  end date and campaign name, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

CTR

CTR- click through rate. The ratio of users who clicked on an ad to the users who viewed the ad. Computed as clicks divided by impressions. 

Filterable by start date, end date and campaign name, the default filter is 30 days.

Spend

The total spend on campaigns. 

Filterable by start date, end date and campaign, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

CPC

CPC- cost per click. The ratio of total spend on ads to the users who clicked on ads. Computed as total spend divided by clicks.

Filterable by start date, end date and campaign, the default filter is 30 days.

CPM

CPM- cost per thousand. Cost of thousand impressions of the ad. Computed as spending divided by impressions, and it is expressed in thousands. 

Filterable by start date, end date and campaign, the default filter is 30 days.

Spend by campaign (only full weeks visible)

The bar chart of spend on campaigns by date. 

Filterable by start date, end date and campaign name, the default filter is 30 days.

Campaign funnel

Funnel for ad performance from impression to click. 

Filterable by start date, end date and campaign, the default filter is 30 days.

Impressions and CTR in time

CTR- click through rate. The bar chart of impressions, unique reached people and average frequency of impressions by each person. Plotted by time. The frequency is computed as impressions divided by unique reached people. 

Filterable by start date, end date and campaign, the default filter is 30 days.

CPC and CTR In time

The bar chart of CPC (costs per click) and CTR (ratio of users who clicked on ad to the users who viewed the ad) by time. CPC is computed as spend divided by clicks. CRT is computed as clicks divided by impressions.

Filterable by start date, end date and campaign, the default filter is 30 days.

Campaign Insights

Campaign insights for each campaign, also by channel and totals. 

Filterable by start date, end date, channel and campaign, the default filter is 30 days.