LinkedIn Ads destination

Prerequisites for setting up LinkedIn Ads loader

1. The first step is to set up the loader within Meiro Integration by following the instructions given in the article.
   After you finalize the first step, you can proceed with the following:
2. Set up the loader as a destination in CDP. This step is described below in this article.
3. Export segmented customer profiles to the destination. Read here.

Destination ID

(required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations and check Destination ID and use it in the Meiro Business Explorer.

Name

(required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail)

Description

(optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon

(required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/  Attributes, Sources and Destinations tabs,  segments, and customer profiles).

Exported & Mandatory   attributes

(required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.
"Mandatory attributes" - all customers in the export must have those attributes' values known.

For LinkedIn Ads destination:

• Exported Attributes: Email, Google ID, Google UID, First name, Last name, Employee company, Title, Country attributes can also be exported optionally, depending on the use case.
• Mandatory Attributes (at least one): Email, Google ID, Google UID, First name and Last name (both are required together)

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.

To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter: Ad Segment ID (optional)

Meiro Integration key: ad_segment_id (optional)

• • If ad_segment-id is provided, the component will expect the list already exists and will update the contacts in it.

  • If it is not provided, the component will create the list with name from ad_segment-name and populate it.

Name: Segment ID

The name will be displayed for the user in the segments export parameter section.

Required field: non ticked

This field is not required to be filled.

Value from list: non ticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Parameter: Ad Segment Name (required)

Meiro Integration key: ad-segment-name(required)

• If ad-segment-name is provided, the component will expect that the list already exists and will update the contacts in it.

• If ad-segment-name is not provided, the component will create the list with name from ad-segment-nameand populate it.

Name: Segment name

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled.

Value from list: non ticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.