Yandex Audience destination

Prerequisites for setting up Yandex Audience loader

1. The first step is to set up the loader within Meiro Integration by following the instructions given in the article.
   After you finalize the first step, you can proceed with the following:
2. Set up the loader as a destination in CDP. This step is described below in this article.
3. Export segmented customer profiles to the destination. Read here.

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations and check Destination ID and use it in the Meiro Business Explorer.

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace and then to the destination.
"Mandatory attributes" - all customers in the export must have those attributes' values known.
 

For this destination:

Exported Attributes: Email is required. Phone can also be exported optionally, depending on the use case. 

Mandatory Attributes: Email

"MI workspace" refers to the workspace in Meiro Integration, which will be executed when the segment is exported.

To run exports, you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Meiro Integration key: audience_id (optional)

• • If audience_id is provided, the component will expect the list already exists and will update the contacts in it.
  • If it is not provided, the component will create the list with name from audience_name and populate it.

Name: Audience ID

The name will be displayed for the user in the segments export parameter section.

Required field: non ticked

This field is not required to be filled.

Value from list: non ticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Meiro Integration key: audience_name (required)

• • If audience_id is provided, the component will expect the list already exists and will update the contacts in it
  • If it is not provided, the component will create the list with name from audience_name and populate it

Name: Audience ID

The name will be displayed for the user in the segments export parameter section.

Required field: non ticked

This field is not required to be filled.

Value from list: non ticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Exportable shows how many customer profiles will be exported to your destination.

This number is defined by the conditions you choose to segment the audience but also by mandatory attributes set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those 10 will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

For exports to Yandex Audience, the mandatory attribute is: “Email”. Customers who we do not know the “Email” for will not be exported to Yandex.

Audience ID (optional, user input)

Audience ID is an optional field, when left empty, it creates a new audience upon export, with the name defined in Contact List Name. If filled, it adds new users to an existing audience upon export, but it won't modify the Audience Name.

Audience Name (required, user input)

The audience name that will be visible in Yandex