Reporting dashboard example: Meiro Emails

Sent Emails

It shows the number of emails sent. 

Filterable by start date and end date. The default period is 30 days. Choose a week or month and compare: set a week with the previous one or a month with the previous one. 

Delivered emails

It shows the number of emails successfully transmitted to recipients' mail servers or inboxes without bouncing back. 

Opened Emails

It shows the number of opened emails.

Filterable by start date and end date. The default period is 30 days. Choose a week or month and compare: set a week with the previous one or a month with the previous one.

Average Open rate

Represents the average percentage of opened emails. It is calculated by dividing the number of clicked emails by the number of opened emails. You can filter the results by start date and end date. When comparing time periods (week or month), the trend compares the current week or month with the previous one.

Clicked Emails

It shows the number of email clicks.

Filterable by start date and end date. Choose a week or month and compare: set a week with the previous one or a month with the previous one.

Average Click through rate

Represents the average percentage of clicked emails. It is calculated by dividing the number of clicked emails by the number of delivered emails. You can apply filters based on the start date and end date. When comparing time periods (week or month), the trend compares the current week or month with the previous one.

Performance

This performance graph tracks the total emails sent for each campaign ('Sent') and the Conversion Rate ('CR'). 'Sent' measures the outreach scale, representing the quantity of emails dispatched. 'CR' indicates the percentage of recipients who not only opened the email but also took a desired action, revealing the campaign's effectiveness in driving meaningful engagement and conversions.

Conversions

It shows the number of conversion counts achieved through the campaign.

Filterable by start and end date, campaign name, and conversion window.

Revenue

Displays the total revenue generated from the campaigns. 

CR 

(Conversion Rate)

Calculates the average conversion rate within a specified attribution window. The conversion rate is determined by dividing the number of purchases by the number of email clicks. 

Conversions - YoY

Compares the total counts of conversions achieved through the campaign on a year-over-year basis, offering insight into the campaign's performance and growth over time.

Filter the campaign on top to see the metrics per campaign.

Conversion Rate - YoY

calculates the year-over-year trend in conversion rates by comparing the ratio of purchases to clicks, highlighting changes in the effectiveness of converting email engagements into actions across different periods.

Revenue - YoY

Evaluates the year-over-year change in total revenue generated from the campaigns.

Email conversion funnel

Displays the funnel for ad performance, starting from the email sent to the transaction. You can filter the results by start date, end date, and campaign name. The default period is 30 days.

Campaign performance 

Provides a comprehensive overview of key metrics for campaigns within the specified Attribution Model Window:

• sent: total count of emails sent for each campaign.
• opened: total count of opened emails 
• open Rate: percentage of opened emails in relation to the total delivered emails
• clicks: total count of clicks generated from the emails
  
• CTR: ratio of users who clicked on the email to the users who viewed the email. It is computed by dividing the number of clicks by the number of impressions.
• conversions: count of conversions achieved through the campaign.
• revenue: overall revenue generated by the campaign.
• click rate: percentage of clicks generated from the emails within the total count of opened emails
• unsubscribe rate: the percentage of recipients who opted out or unsubscribed from the campaign after receiving an email.
• AOV:  the average monetary value of orders or purchases made through the campaign.