Reporting dashboard example: PPC & performance ads
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Spend |
It shows spending from all campaigns (FB Ads, Google Ads, LinkedIn Ads). Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one. |
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CPC (cost per click) |
It shows the cost per click for all campaigns (FB Ads, Google Ads, LinkedIn Ads), calculated as total spend divided by clicks. Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one. |
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Impressions |
It shows impressions from all campaigns (FB Ads, Google Ads, LinkedIn Ads). Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one. |
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Clicks |
It shows clicks from all campaigns (FB Ads, Google Ads, LinkedIn Ads). Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one. |
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CTR (click-through rate) |
It shows the ratio of users who clicked on an ad to the users who viewed the ad for all campaigns together (FB Ads, Google Ads, LinkedIn Ads), calculated as clicks divided by impressions. Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one. |
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Spend by channel |
It shows the pie chart of spending per marketing channel. Filterable by start date, end date, campaign name, and channel. The default period is 30 days. |
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Clicks by channel |
It shows the pie chart of clicks per marketing channel. Filterable by start date, end date, campaign name, and channel. The default period is 30 days. |
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Spend by date |
It shows the bar chart of spending from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date. Filterable by start date, end date, campaign name, and channel. The default period is 30 days. |
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Impressions by date |
It shows the bar chart of impressions from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date. Filterable by start date, end date, campaign name, and channel. The default period is 30 days. |
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Clicks by date |
It shows the bar chart of clicks from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date. Filterable by start date, end date, campaign name, and channel. The default period is 30 days. |
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CTR (Click-through rate) per campaign |
It shows the ratio of users who clicked on ads to those who viewed the ad (per campaign)—computed as clicks divided by impressions. Filterable by start date, end date, campaign name, and channel. The default period is 30 days. |
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