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Reporting dashboard example: PPC & performance ads

Spend

It shows spending from all campaigns (FB Ads, Google Ads, LinkedIn Ads).

Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.

CPC (cost per click)

It shows the cost per click for all campaigns (FB Ads, Google Ads, LinkedIn Ads), calculated as total spend divided by clicks.

Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.

Impressions

It shows impressions from all campaigns (FB Ads, Google Ads, LinkedIn Ads).

Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.

Clicks

It shows clicks from all campaigns (FB Ads, Google Ads, LinkedIn Ads). Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.

CTR (click-through rate)

It shows the ratio of users who clicked on an ad to the users who viewed the ad for all campaigns together (FB Ads, Google Ads, LinkedIn Ads), calculated as clicks divided by impressions. 

Filterable by start date, end date, campaign name, and channel. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.

Spend by channel

It shows the pie chart of spending per marketing channel. 

Filterable by start date, end date, campaign name, and channel. The default period is 30 days.

Clicks by channel

It shows the pie chart of clicks per marketing channel. 

Filterable by start date, end date, campaign name, and channel. The default period is 30 days.

Spend by date

It shows the bar chart of spending from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date. 

Filterable by start date, end date, campaign name, and channel. The default period is 30 days.

Impressions by date

It shows the bar chart of impressions from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date. 

Filterable by start date, end date, campaign name, and channel. The default period is 30 days.

Clicks by date

It shows the bar chart of clicks from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date.

Filterable by start date, end date, campaign name, and channel. The default period is 30 days.

CTR (Click-through rate) per campaign

It shows the ratio of users who clicked on ads to those who viewed the ad (per campaign)—computed as clicks divided by impressions. 

Filterable by start date, end date, campaign name, and channel. The default period is 30 days.