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Reporting dashboard example: PPC & performance ads

Spend

Spend from all campaigns (FB Ads, Google Ads, LinkedIn Ads).

Filterable by start date, end date, campaign name and channel, the default period is 30 days. When choosing a time period as week or month,  the trend compares week with the week before the chosen period, month with the month before the chosen period.

CPC (cost per click)

Cost per click for all campaigns together (FB Ads, Google Ads, LinkedIn Ads). Calculated as total spend divided by clicks.

Filterable by start date, end date, campaign name and channel, the default period is 30 days. When choosing a time period as week or month,  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Impressions

Impressions from all campaigns (FB Ads, Google Ads, LinkedIn Ads).

Filterable by start date, end date, campaign name and channel, the default period is 30 days. When choosing a time period as week or month,  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Clicks

Clicks from all campaigns (FB Ads, Google Ads, LinkedIn Ads). Filterable by start date, end date, campaign name and channel, the default period is 30 days. When choosing a time period as week or month,  the trend compares week with the week before the chosen period, month with the month before the chosen period.

CTR (click through rate)

A ratio of users who clicked on an ad to the users who viewed the ad for all campaigns together (FB Ads, Google Ads, LinkedIn Ads). Calculated as clicks divided by impressions. 

Filterable by start date, end date, campaign name and channel, the default period is 30 days. When choosing a time period as week or month,  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Spend by channel

The pie chart of spend per marketing channel. 

Filterable by start date, end date, campaign name and channel, the default period is 30 days.

Clicks by channel

The pie chart of clicks per marketing channel. 

Filterable by start date, end date, campaign name and channel, the default period is 30 days.

Spend by date

The bar chart of spend from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date. 

Filterable by start date, end date, campaign name and channel, the default period is 30 days.

Impressions by date

The bar chart of impressions from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date. 

Filterable by start date, end date, campaign name and channel, the default period is 30 days.

Clicks by date

The bar chart of clicks from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date.

Filterable by start date, end date, campaign name and channel, the default period is 30 days.

CTR (Click through rate) per campaign

The ratio of users who clicked on ads to the users who viewed the ad (per each campaign). Computed as clicks divided by impressions. 

Filterable by start date, end date, campaign name and channel, the default period is 30 days.