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Reporting dashboard example: LinkedIN Ads insights

 

Spend

The total spend on campaigns. 

Filterable by start date, end date and campaign, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

CPM

CPM- cost per thousand. Cost of thousand impressions of the ad. Computed as spending divided by impressions, and it is expressed in thousands. 

Filterable by start date, end date and campaign, the default filter is 30 days. 

CPC

CPC- cost per click. The ratio of total spending on the ad to the users who clicked on the ad .Computed as total spend divided by clicks. 

Filterable by start date, end date and campaign, the default filter is 30 days. 

Impressions

The total number  of impressions.

Filterable by start date,  end date and campaign name, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

Clicks

The number  of clicks. 

Filterable by start date,  end date and campaign name, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

CTR

CTR- click through rate. The ratio of users who clicked on an ad to the users who viewed the ad. Computed as clicks divided by impressions. 

Filterable by start date, end date and campaign name, the default filter is 30 days. 

Spend by campaign (only full weeks visible)

The bar chart of spend on campaigns by date. 

Filterable by start date, end date and campaign name, the default filter is 30 days. 

Running campaigns

The pie chart of the number of running campaigns on each channel.

Filterable by end date, the default filter is 30 days. 

Reactions

The number  of reactions. 

Filterable by start date,  end date and campaign name, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

Likes

The number of likes. 

Filterable by start date,  end date and campaign name, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

Comments

The number of comments. 

Filterable by start date, end date and campaign name, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

Shares

The number of shares. 

Filterable by start date,  end date and campaign name, the default filter is 30 days. When choosing a time period week or month  trend compares week with the week before that and month with the month before that.

Impressions and CTR in time

The bar chart of impressions and CTR (ratio of users who clicked on ad to the users who viewed the ad). Plotted by time. CRT is computed as clicks divided by impressions. 

Filterable by start date, end date and campaign, the default filter is 30 days. 

CPC and CTR in time

The bar chart of CPC (costs per click) and CTR (ratio of users who clicked on ad to the users who viewed the ad) by time. CPC is computed as spend divided by clicks. CRT is computed as clicks divided by impressions. Filterable by start date, end date and campaign, the default filter is 30 days. 

Campaign insights

Campaign insights for each campaign, also by channel and totals.

Filterable by start date, end date, channel and campaign, the default filter is 30 days.