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Glossary: what is what in Meiro Business Explorer


Attributes are characteristics of a customer (e.g. information about personal data, revenue spent and opened campaigns, lifetime value etc). It is possible to group (segment) customers based on attributes. For each customer profile, it is possible to see known attributes available. A full list of available attributes across the customers can be found in the Data/ Attributes tab. 

Learn more: Segment: attributes & conditions, parenthesis, exclusion.

Learn more: about how to use external data for attributes.



A condition is a rule that specifies an attribute in the segment or insights.

Learn more: Segment: attributes & conditions, parenthesis, exclusion


Customer entity

An entity is a single unit for which one can apply the rules of a segment. Can be a person, company.

Data destination

A data destination can be any tool that can store customer data (database, CSV file, advertising platform).  A list of all connected data destinations can be found in the Data/Sources/ Destination tab.


Data source

A data source can be any tool that collects customer data (online shop, marketing tool etc.). A list of all connected data sources can be found in the Data/ Sources&Destinations tab.



Events are actions customers' actions (like transactions, page views, open applications). Together with additional information possible to collect (like transaction amount, time of the page view, when and for how long application was opened).  A list of all events collected is in the Data/ Events tab.



Labels are assigned to attributes. A full list of labelled attributes is shown in the Data/ Attributes tab.

Labels can be used as filters to search for attributes: Customer tab search, attribute picker in Segment Detail tab, Attributes tab/ Data tab, Setup tab/ Attributes tab.

They help to manage attributes across the Meiro interface: Customer Identifiers, Channel Engagement, and personal data protection settings. Those are mostly set by the Meiro team or administrator. 



A segment is a personalised query that helps to group customers based on attributes and additional conditions. 

Learn more: Segment builder: tutorials & tips, Segment exports: tutorials & tips, , User Interface: Segments tab.



Tags help to manage segments. Tags are shared across Meiro Business Explorer by multiple users. A list of available tags is in the Segments/ Tags tab.

Learn more: about tags from this article