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Glossary: what is what in Meiro Business Explorer


Attributes are characteristics of a customer profile (e.g., information about personal data, revenue spent and opened campaigns, lifetime value, etc.). It is possible to group (segment) customer profiles based on attributes. For each customer profile, it is possible to see known attributes available. A full list of available attributes across the customer profiles can be found in the Data library/ Attributes tab

Learn more: Segment: attributes & conditions, parenthesis, exclusion.

Learn more: about how to use external data for attributes.



Channels are marketing strategies businesses use to reach and engage their target audience. With the use of channels, businesses can run various marketing campaigns, such as pop-up and native banners, emails, and push notification campaigns.

Learn more: about the Channel tab and its features


A condition is a rule that specifies an attribute in the segment or insights.

Learn more: Segment: attributes & conditions, parenthesis, exclusion

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Customer profile

An entity is a single unit to which one can apply the rules of a segment. It can be a person or company.

Data destination

A data destination can be any tool that can store customer profile data (database, CSV file, advertising platform). A list of all connected data destinations can be found in the Data library/ Destination tab.


Data source

A data source can be any tool that collects customer profile data (online shop, marketing tool, etc.). A list of all connected data sources can be found in the Data library/ Sources tab.



Events are customers' actions (like transactions, page views, and open applications). Together with additional information possible to collect (like transaction amount, time of the page view, when and for how long the application was opened). A list of all events collected is in the Data library/ Events tab.

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Attribute Labels

Attribute labels are assigned to attributes. A full list of labeled attributes is shown in the Data library/ Attributes tab.

Labels can be used as filters for attributes: customer profile search, attribute picker in the Segment Detail tab, Data library/ Attributes tab, and Administration/ Entities/ Attribute labels tab.

They help to manage attributes across the Meiro interface: Profile Highlights, Channel Engagement, and personal data protection settings. Those are mostly set by the Meiro team or administrator. 

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A segment is a personalized query that helps to group customer profiles based on attributes and additional conditions. 

Learn more: Segment builder: tutorials & tips, Segment exports: tutorials & tips, User Interface: Segments tab.

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Tags help to manage segments. Tags are shared across Meiro Business Explorer by multiple users. A list of available tags is in the Segments/ Tags tab.

Learn more: about tags from this article


On-site personalization

Messaging channel with personalized content that is displayed to the users of the website. They can be native within the website's content or pop-up and be closed by the user.


Mobile Push

A mobile push is a messaging channel that delivers personalized content to users via a push notification on their mobile phones.