Glossary: what is what in Meiro Business Explorer
Attributes are characteristics of a customer that help to build a more holistic picture of a customer (e.g. information about personal data, revenue spent and opened campaigns etc).
A list of all attributes can be found in the Data tab (Attributes tab).
To learn what is a compound attribute, please go to this article.
A condition is an attribute or set of attributes chosen for a particular segment. Each attribute is defined by a specific filter that personalizes the result.
A data source can be any tool that collects customer data (online shop, marketing tool etc.)
A list of all identified data sources can be found in the Data tab (Sources and Destination tab).
A data destination can be any tool that can store customer data (database, CSV file, advertising platform).
A list of all available data destinations can be found in the Data tab (Sources and Destination tab).
Events are behaviours of a customer. It shows information about what actions a customer has performed and when they have performed them.
A list of all events can be found in the Data tab (Events tab).
Labels can be assigned to a particular attribute by a Meiro analyst at our backend.
To learn about the usage of labels, please refer to the articles about “How labels work”.
A segment is a personalised query that helps to filter customers by their attributes. Segmenting helps to specify data for a particular need.