How Channel Engagement works
Channel Engagement chart helps you to understand how data sources/ channels are popular among your clients.
This can help you to identify channels (data sources) with high/ low engagement.
Engagement is calculated based on the 90th percentile of a given value across all customers (maximum and minimum values) that helps to demonstrate how engaged a customer is compared to the most engaged person. Currently, 100 is set as a maximum value, but it can be personalised to the customer needs (please contact the Meiro team).
It can be customised to display which data sources appear in Channel Engagements (Administration tab, Sources and Destinations tab). Labels for attributes counted in the Channel Engagement can be chosen in the Administration tab, Settings tab. Channel Engagement can be customised further by the Meiro team. Please contact a Meiro representative for further information.