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How to build segments of customers

Learn from this article about:

Start with smart segments or featured segments

Segments: create, export, customer profiles, insights

Practical Examples

 

 

Start with smart or featured segments

Smart segments are the most common segments ready and set to use. It is possible to copy a smart segment and edit it further, export it, see its customer profiles or segment insights. Go to the Smart Segments tab and start browsing.

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Segments: create, export, customer profiles, insights

Go to the Custom Segments tab to create segments of customers. 

 

Create a segment

A segment is a group of customers with the same attributes (characteristics). Start by clicking on the Create Segment button.

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Choose conditions

Each attribute & conditions narrow the segment result. Start adding conditions by clicking on the Add Condition button. 

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Search for attributes from the drop-down list, add conditions to narrow your search further.

Click on the Save Conditions button to apply your changes. 

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Segmentation Summary 

 See the summary of your segment in a natural language.

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Export segment

Choose your preferred export destination, export your segment or schedule an export. 

Exported data will be only for customers that have matching mandatory attributes defined for export to these destinations.  In the example below, 57 customers will be exported to the CSV file out of all segmented customers.  

Remember: It is possible to set the export only for  the current customers that are segmented.

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 Learn more: about exporting segments from these articles.

Customer profiles 

The segment preview shows the preview of segmented customer profiles. Click on an individual customer to reveal more details.

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Learn more: To learn more about customer profiles from this article. 

Insights tab

The Insights tab shows a set of insights predefined by analysts. Insights contain attributes and conditions calculated explicitly for the segmented audience.

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Learn more: Learn more about insights here.

Manage segments with tags

Segments can be managed  and organized in the Segments tab with a system of customizable tags.

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Practical examples, tips and more

Segment builder: tutorials, explanations & tips

 

Practical examples:

Engaged customers who prefer browsing on a mobile device

Customers who have email engagement in a particular country

Customers who visited the website, added items in the cart but left without a purchase

Website visitors who are non-customers