ePrivacy and GPDR Cookie Consent by Cookie Consent

Web banners: use cases library

Currently 2 types of web banners are available:

Learn more: about web banner forms and conditions possible to set

Remember: Use cases listed below are just examples. It is possible to fully customize web banners.

Image web banners examples

Image web banners are easier to set, but they are also limited in terms of functionality.

Assisted conversion

 

 

 

Target customers that you value the most with club membership or special promotion e.g. after purchase of a particular set of products or view of a certain website content, or simply thank you message. 

 

image-1621632968512.png

image-1621633214204.png

 

How to set up conditions

 

URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to a certain time:

image-1624010939787.png

 

Communicate with customers

 

 

Target customers with a personalized message e.g. for customers that ordered and status of their order is in progress, send a message to check their order status. 

 

image-1621633052495.png

How to set up conditions (example, as there may be various way s how to approach it):

 

Through browser cookies:

After ordering, eshop will save the cookie with transaction id and email to the browser. Set an API endpoint where to obtain the order status based on the transaction id and email and set it up as conditions.

 

image-1624375481160.png

 

 

Customers from specific location or language group

 

Target customers that are in a particular location and promote particular products.

 

image-1621633081477.png

How to set up conditions

 

Select as a conditions browser language you are interested in:

 

image-1624011133184.png

 

 

Drive loyalty
(coming soon)

 

Target customers that are already in the loyalty club, prompt checking how many points they have.

 

image-1621633093537.png

 

How to set up conditions

Coming soon: web banners based on a particular segment of users, segment based on the data from multiple data sources.

Promote customer engagement
(coming soon)

 

Target  customers that are club members, VIP customers, customers with satisfaction score <xy % and offer special promotions.

 

image-1621633236905.png

 

How to set up conditions

Coming soon: web banners based on a particular segment of users, segment based on the data from multiple data sources.

 

Upsell/ Cross sell

 

Target customers that are likely to buy a particular product and prompt buying, offer promotion.

 

image-1621633139953.png

How to set up conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png

 

Target specific devices, operating systems

 

Target customers that use a particular device, device model or iOS and target them with a specific campaign.

 

image-1621633255093.png

 

How to set up conditions

Select condition that includes desired device or operating system.

image-1624011701442.png

 

 

Vendor campaigns

 

Target customers of a particular interest that you wish to promote a particular product for, check the number of impressions and results of your promotion.

 

image-1621633255093.png

 

How to set up conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png

 

 

Html web banners examples

HTML web banners require inserting Html code in order for the web banner to work. To learn more about HTM web banners, please go to this article,as well as an introduction for developer

Assisted conversion (coming soon)

 

Target customers: with assigned, but not redeemed vouchers, that are about to abandon the shopping basket.

 

image-1621632977708.png

 

How to set it up

Coming soon web banners based on a particular segment of users, segmented based on the data from multiple data sources.

Data collection

 

Display data collection form on a particular page e.g.

 

  • Target customers that view certain URL and prompt data collection e.g. shopping basket with newsletter promotion and email collections.
  • After sucesfull order, send the form for customers that  buy baby products, to collect more data about the baby in order to be able to send customized offers.  

 

 

desktop-web-banner.png

 

How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time or set unique categories of purchased products as cookie and display web banner to the specific cookie value:

image-1624010939787.png

 

 

Demo schedule

 

Display schedule demo messages when a customer is on a particular part of the website.

 

image-1624013130492.png

 

How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png

Ebook promotion

 

Promote an ebook, collect user data to enable downloading an ebook.

 

image-1624012319041.png

How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png

Event sign up

 

Display web banner to promote an event and allow users to register.

 

image-1624012387873.png

 

How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time, exclude devices:

image-1624012919297.png

 

 

Newsletter sign up

 

Display a for to sign up for a newsletter on a specific URLs.

 

image-1624013016320.png

 

How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png