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Web banners: reporting on web banner performance

Web banners performance can be tracked in the Reporting tab (it has to be set by the Meiro team).

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Timeframe Select timeframe for reporting
Web banner name Select web banner name to check performance of a particular web banner. Otherwise reporting will be displayed for all web banners in total.

 

 

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All impressions

The lifetime number of impressions. Filterable by the web banner.

All interactions

The lifetime number of interactions. Filterable by the web banner.

Impressions

It is the number of impressions for the selected period. Filterable by the start date, end date, and the web banner,  the default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.

Interactions

It is the number of interactions for the selected period. Filterable by the start date, end date, and web banner, the default period is 30 days. The default period is 30 days.

Choose week or month and compare: set week with the previous one, or set month with the previous one.

 

Impressions per visitor

It is the number of impressions multiplied by the number of visitors.

Filterable by start date, end date, and banner. The default period is 30 days.

Choose week or month and compare: set week with the previous one, or set month with the previous one.

 

% Interaction per user


It is the percentage of interactions from impressions in the selected period. Filterable by start date, end date, and banner. Choose week or month and compare: set week with the previous one, or set month with the previous one.



Unique users reached

 

The number of unique users reached for the selected period.

Filterable by the start date, end date, and web banner, the default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.

 

Transactions

It is the number of transactions in the selected period. Filterable by start date, end date, and banner name and status. Choose week or month and compare: set week with the previous one, or set month with the previous one.

Most viewed banners

In the selected period, it is the number of impressions per web banner grouped by the web banner name.  Filterable by the start date, end date, and web banner. The default period is 30 days.

Most interacted banner

It is the most interacted web banner (sum of interactions) in the selected period. Filterable by the start date, end date, and web banner. The default period is 30 days.

% Unique interactions

It is the percentage of interactions that unique users have made in the selected period. 100% means that individual users have made all interactions. Filterable by the start date, end date, web banner. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.

Revenue

It is the sum of orders' values in the selected period where a banner has been clicked in the last 24 hours. Filterable by start date, end date, and banner name and status. Choose week or month and compare: set week with the previous one, or set month with the previous one.

Banners’ performance time

Time series for the number of impressions and interactions in the selected period. Filterable by the start date, end date, and web banner. The default period is 30 days.

Funnel

Funnel from impressions to interaction in the selected period.Filterable by the start date, end date, and web banner. The default period is 30 days.

 

Data acquisition banners completion

It is the number of a specific sum of interactions per banner in the selected period. Specific interaction means a custom action, for example, an answer to a question or adding additional customer information. Filterable by start date, end date, and banner. 

Banners run time in days

It is the number of days with at least one impression of the banner. Filterable by banner and status.

Banners performance

It is the time series for the number of impressions and interactions in the selected period. Filterable by the start date, end date, and web banner. The default period is 30 days.