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Web banners: reporting on web banner performance

Web banners performance can be tracked in the Reporting tab (it has to be set by the Meiro team).

 

 

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Timeframe Select timeframe for reporting
Web banner name Select web banner name to check performance of a particular web banner. Otherwise reporting will be displayed for all web banners in total.

 

 

 

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1 All time impressions Total number of impressions lifetime. Filterable by the web banner.
2 All time interactions Total number of interactions lifetime. Filterable by the web banner
3 Impressions

Number of impressions for selected period. Filterable by the start date, end date and the web banner. 

When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.

4 Interactions

Number of interactions for selected period. Filterable by the start date, end date and web banner. 

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe.

5 Most viewed banners

Number of impressions per web banner in the selected period.  Filterable by the start date, end date and web banner.

Calculated as the number of impressions grouped by the web banner name. 

6 % unique interactions

Showing the percentage of interactions which have been made by unique users in the selected period. 

100% means that all interactions have been made by unique users. 

Filterable by the start date, end date, web banner.

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe.

7 % interaction rate

Percentage of interactions from impressions in the selected period. Filterable by the start date, end date and web banner. Calculated as the number of interactions multiplied by the number of impressions.

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe.

8 Banner's performance

Time series for number of impressions and interactions in the selected period.

Filterable by the start date, end date and web banner.

9 Unique people reached

Number of unique users reached for the selected period.

Filterable by the start date, end date and web banner. 

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe.

10 Impressions frequency

Number of impressions divided by number of unique users. Calculated as number of impressions multiplied as number of visitors.

Filterable by the start date, end date and web banner. 

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe.

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1 Funnel

Funnel from impressions to interaction in the selected period.

Filterable by the start date, end date and web banner. 

2 Most interacted banners

The most interacted web banners in the selected period.Calculated as sum of the interactions.

Filterable by the start date, end date and web banner.