TikTok destination

Prerequisites for setting up TikTok Loader

1. The first step is to set up the loader within Meiro Integration by following the instructions given in this article.
   

After you finalize the first step, you can proceed with the following:

2. Set up the loader as a destination in CDP. This step is described below in this article.

3. Export segmented customer profiles to the destination. Read here.

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations, with  the CDP component responsible for the data load:

Check Destination ID in Meiro Integrations:

Insert Destination ID in the Meiro Business Explorer.

Name (required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail)

Description (optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon (required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/ Attributes, Sources and Destinations tabs,  segments, and customer profiles).

Exported & Mandatory   attributes

(required)

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.

To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Meiro Integration key: advertiser_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Advertiser ID

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled in order to export to TikTok.

Value from list: ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled in order to export to TikTok.

Name of the audience that will be visible in TikTok after the export. If audience ID is specified and audience name, audience name will be updated to the newest one.

Meiro Integration key: audience_name

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled in order to export to TikTok.

Value from list:  not ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled in order to export to TikTok.

If an audience ID is inserted, this audience ID will be updated. If not, a new audience will be created.

Meiro Integration key: audience_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience ID

The name will be displayed for the user in the segments export parameter section.

Required field: unticked

This field is optional to be filled in order to export to TikTok.

Value from list: unticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is optional to be filled in order to export to TikTok.

Exportable

Exportable shows how many customers will be exported to your destination.

This number is defined by the conditions you choose to segment the audience but also by mandatory attributes that have been set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those ten will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

For exports to Tiktok, the mandatory attribute are:

IDFA (Apple Advertising ID) and/ or GA_ID (Google Advertising ID).

Customers who do not have these attributes known, will not be exported to TikTok.

Remember: the audience will be available in the TikTok account within 24 hours after it's exported.

Parameters

Advertiser ID (required)

Advertiser ID can be found on TikTok Business Center under Assets -> Advertiser accounts. Then select the advertiser account and the Account ID (TikTok layout) = Advertiser ID.

Audience Name 
The Audience Name will be visible in the TikTok environment after export. 

Audience ID

To update an existing audience, specify the Audience ID parameter as well.

The Audience ID can be found by selecting the audience under Assets -> Audiences. The Audience ID can be found on the audience page.