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Loader TikTok

TikTok is a popular social media platform that allows users to create, share, and discover short-form videos set to music. It has gained widespread popularity for its user-friendly interface, creative content, and algorithm-driven content recommendation system.

Business value in CDP

This integration leverages TikTok's advertising tools to target specific audiences based on insights derived from the CDP, facilitating more effective and targeted marketing campaigns on the platform.

Steps to set up TikTok

Follow this step-by-step guide to configure the component:

  1. The first step is to set up the loader within Meiro Integration by following the instructions given in this article below.
  2. Set up the loader as a destination in CDP. Read here. 
  3. Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

Loader for creating custom audiences in TikTok. 

Learn more: about endpoint dictionary, upload file, create audience from file(s)

Data In/Data Out

Data In 
  • Loader requires import.csv file in directory /data/in/tables.
  • Depending on the value of the ID type parameter, the file must contain 1 column with either:
    • Only 1 type of ID: Identifier for Advertising for iOS devices (IDFA), Google Advertising ID for Android devices (GA_ID) or Phone, Email;
    • Mix of both mobile advertising IDs (GA_ID + IDFA)
  • CSV file should not contain headers
Data Out N/A

Learn more: about the identifiers that TikTok accepts here.

Learn more: about folder structure in configuration here.

Parameters

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Advertiser ID

Advertiser ID from TikTok platform.


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Audience Name Name of the custom audience.
Audience ID

ID of the custom audience.

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Audience Subtype Either NORMAL or REACH_FREQUENCY (for R&F ads) type of the audience. Default value is NORMAL.
ID type Currently supported IDFA,  GA_ID, both (option “Both IDFA+GAID”), PHONE, and EMAIL. The default value is “Both IDFA+GAID”.
Retention in days Number of days to retain the audience. If this field is set to 0, the expiration date will be 365 days from the last time the audience was applied to an active ad group or modified.

Methods

  • When audience_id is provided in the configuration. The component will check audience_id existence and import all given contacts there.
  • When audience_id is unknown, audience_name must be provided in the configuration. The component will create a new audience with a defined audience_name and import all given contacts to the newly created audience.
  • When both audience_id and audience_name is specified, the audience name will be updated as well.
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