Loader ActiveCampaign

ActiveCampaign, known for its strong email marketing capabilities, offers a user-friendly interface for creating and executing targeted campaigns with precise audience segmentation. One notable use case involves using the loader feature to effortlessly import and send a batch of emails into ActiveCampaign, streamlining the process of engaging with a wide audience.

Business value in CDP

When utilizing the ActiveCampaign loader within a CDP, you can enhance its business value by enriching customer profiles with additional data. This can include their purchase history, providing insights into previous transactions and product preferences. Furthermore, incorporating behavioral data allows for more targeted segmentation based on website activity and engagement with previous email campaigns. Demographic information such as age, gender, and location can also be integrated to personalize further and tailor email campaigns, resulting in more effective customer engagement and higher conversion rates.

Steps for setting up ActiveCampaign Loader

Follow this step-by-step guide to configure the component:

1. The first step is to set up the loader within Meiro Integration by following the instructions given in this article.
   
2. Set up the loader as a destination in CDP. Read here. 
3. Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

For setting ActiveCampaign as a destination within Meiro Integration, use the ActiveCampaign loader component.

Data In/Data Out

email,phone
foo@bar.com,
jane@doe.com,123456789

Learn more: about folder structure in configuration here.

Parameters

Credentials

Behavior

• Set contact_list.id to upload contacts to the existing contact list.
• To create a new contact list, set contact_list.name and at least one of contact_list.user_group_id or contact_list.user_group_name.
• Use contact_list.user_group_id to use the existing user group or contact_list.user_group_name to create a new user group.