Connector Facebook Pixel
Facebook Pixel is a tracking tool provided by Facebook that allows advertisers to measure the effectiveness of their advertising by understanding the actions users take on their website. It works by placing a piece of code on the advertiser's website, enabling the collection of data about user interactions, such as page views, clicks, and conversions.
Using this connector, advertisers can seamlessly export detailed ads pixel statistics data from Facebook's Graph API to their CDP. This integration enhances the marketer's ability to create a comprehensive customer profile, combining insights from both advertising and user interactions on the website, ultimately leading to more informed decision-making and personalized marketing efforts.
Learn more: about the endpoint documentation here.
Data In/ Data Out
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Data In |
N/A |
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Data Out |
Output files are in NDJSON format where each line contains data based on passed configuration parameters. Name of each file constructed as |
Learn more: about the folder structure here.
Parameters
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Fb_ads_pixel_id (required) |
The ID of the pixel is implemented in the data source. |
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Queries (required) |
Must have at least 1 query. |
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Aggregation (required) |
The list of values is based on Facebook documentation and might need to be changed in the future if there will be changes in the GraphAPI endpoint. “Event” would be the default aggregation. |
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Start_time (required) |
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End_time (required) |
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Event_source (optional) |
Used for filtering data from API. The list of values is based on Facebook documentation and might need to be changed in the future if there will be changes in the GraphAPI endpoint. |
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Event (optional) |
Used for filtering data from API. Depends on the implementation of the pixel tracker. |
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