Loader Klaviyo

Klaviyo, a popular customer data and marketing automation platform, is a vital tool for businesses to manage and utilize customer data effectively. 

Business value in CDP

This integration ensures that businesses can leverage the comprehensive data stored in their CDP to create highly targeted and personalized marketing campaigns within Klaviyo. By streamlining the export process, Klaviyo enhances the efficiency of marketing operations, enabling businesses to deliver more relevant and engaging content to their audience, ultimately driving better customer engagement and retention.

Steps to set up Klaviyo

Follow this step-by-step guide to configure the component:

1. The first step is to set up the loader within Meiro Integration by following the instructions given in this article below.
   
2. Set up the loader as a destination in CDP. Read here. 
3. Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

This loader is used for importing contacts to Klaviyo EDM.

Data In/Data Out

{
   "email":"callum.dempsey@gmail.com",
   "first_name":"Callum",
   "last_name":"Dempsey",
   "product":{
      "product_name":"Race Car",
      "product_price": "15",
      "product_category":"Car miniatures"
   }
}

{
   "email":"jane@doe.com",
   "first_name":"Jane",
   "last_name":"Doe",
   "product":{
      "product_name":"Lego",
      "product_price": "25"
   }
}

{
   "email":"antonio.rivera@gmail.com",
   "first_name":"Antonio",
   "last_name":"Rivera",
   "phone_number":"+420731145567"
}

Learn more: about folder structure in configuration here.

Parameters

Behaviour

• When Contact list ID is provided in configuration, the component will check Contact list ID existence and import all given contacts there.
• When Contact list ID is unknown then Contact list Name must be provided in the configuration. The component will create a new Contact list with a defined Contact list Name and import all given contacts to a newly created Contact list.