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Loader Facebook Custom Anonymous Audience

In the context of data privacy and targeted advertising, Facebook Custom Anonymous Audience provides valuable ways to reach the target audience while respecting individual privacy preferences.

Business value in CDP

Loader Facebook Custom Anonymous Audience offers a solution that allows CDP users to export Facebook Pixel cookies and user agents back to Facebook Pixel, enabling the creation of custom anonymous audiences within Facebook Audiences. The loader empowers businesses to maintain data privacy while still delivering effective targeted advertising.

Difference between Facebook loaders
Feature Comparison FB Custom Audiences FB Anonymous Custom Audiences Conversion API
Audience Definition Criteria such as CDP, identifiable through name, email, or phone number Aggregated and anonymized data, based on FB client ID

Direct customer event data sent to Facebook.

 

The component is not intended for audience export but to enhance and enrich the direct connection between Meiro Events (web events) and FB
Identification of Audience Identified through personal details (name, email, phone number) Not identified; retargeted based on FB client ID Not applicable; focuses on event tracking
Level of Personalization Deeper personalization based on specific attributes and behaviors Broader targeting of segments with similar characteristics Primarily focused on event tracking
Use Cases for CDP Users Flexible for providing  personalized messages Useful for broader reach and exposure; less personalization

Complements Custom Audiences by providing accurate event tracking
Tracking Dependency May utilize cookies or pixels for tracking Does not rely on cookies or pixels for tracking Bypasses the need for cookies or pixel-based tracking

Steps to set up Facebook Custom Anonymous Audience

Follow this step-by-step guide to configure the component:

  1. The first step is to configure Meiro Events for Facebook Custom Anonymous Audience. You can refer to this article for guidance.
  2. Next, set up the loader within Meiro Integration by following the instructions given in this article.
  3. Set up the loader as a destination in CDP. Read here. 
  4. Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

For setting Facebook Custom Anonymous Audience as a destination within Meiro Integration, use the Facebook Custom Anonymous Audience loader component.

Data In/ Data Out

Data In

The loader requires export.csv file in directory /data/in/tables/. It must have the following structure and fields:

  • fbp (required) - Facebook pixel user identifier (cookie);
  • client_user_agent (required) - Information about the client's user agent;
  • client_ip_address (optional) - IP address in IPv4 or IPv6 format.

File structure:

fbp,client_user_agent
fb.1.1645427220519.503200142,"Mozilla/5.0 (iPhone; CPU OS 15_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15e148 Safari/605.1.15  SznProhlizec/8.5.0i"
fb.1.1645432176390.1019401642,"Mozilla/5.0 (Linux; Android 10; SM-G398FN) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/98.0.4758.101 Mobile Safari/537.36"

Data type: string
Data Out N/A

Learn more: about the folder structure here.

Share Dataset

Before setting the destination, please share your dataset with Meiro so we can generate the required access token. To share your meta dataset with Facebook Pixel, follow these steps:

  • Go to “Pixels” under Data Sources. If you don't see anything here, look for “Datasets” under Data Sources instead, as Meta has been migrating the old pixels to datasets recently.
  • Select the pixel.
  • Click “Assign Partners.”

In cases where the Pixel is not associated with the Business Account, and the access token cannot be generated, share the Pixel directly from the Data Source to generate the access token.

Parameters

Знімок екрана 2024-01-18 о 10.36.42.png

Credentials
FB Pixel ID (required) The ID of the Facebook Pixel.
Access Token (required) The access token to the Facebook Pixel (must be generated)

Both credentials can be found in:

Facebook Business Manager -> Ad Account -> Events Manager -> Data Source (choose your Data Source) -> Settings

For access token:

Scroll to the Conversion API section & generate the access token. If you are not granted access to the button, the person with full Facebook Admin rights needs to generate the access token instead.

image-1652977492550.24.43.png

Audience

Client URL

(required)

The Client URL domain where Facebook Pixel is implemented. For some clients may be various

Data type: string

Example: https://www.meiro.io

Audience name

(required)

The name of the audience (can be taken from Facebook Business Manager)

Data type: string

Example: my audience name

Segment ID

(required)

The ID of the exported segment.

Data type: string (must be the string representation of a valid integer)

Example: 42

In the Meta Business Suite (Facebook Business Manager), where the audience will be loaded (Settings> Add account settings> Select account> Event Manager> Meiro’s Pixel> Meiro Segment>View Detail> Recent Activity> URL) it will be visible as: https://www.meiro.io/#MeiroSegment=42?audience_name=myaudience name.


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