Channel Engagement: how does it work and how to set it up

 

Learn from this article:

How does it work

How to set it up

 

How does it work

The Channel Engagement helps to identify channels (data sources) with high/ low engagement.

Engagement is calculated based on the 90th percentile of a given value across all customers (maximum and minimum values) that helps to demonstrate how engaged a customer is compared to the most engaged person. Often, 100 is set as a maximum value, but it can be personalised to the customer's needs (please contact the Meiro team).

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How to set it up

 

Define attributes for Channel Engagement (Setup tab/ Attributes tab)

Label them, for example, "Channel Engagement" (Setup tab/ Labels)

Pick this label for Channel Engagement (Administration tab/ Settings tab)