ePrivacy and GPDR Cookie Consent by Cookie Consent Skip to main content

Channel Engagement: how does it work and how to set it up

How does it work

Channel Engagement helps to identify channels (data sources) with high/ low engagement.

The Engagement Score for a customer is calculated based on his/her activity levels compared to all other customers. It is calculated in deciles (multiples of 10). A higher engagement score means that the customer is more engaged.
Example: A customer with an engagement score of 70 on the Website channel means that he/she is more engaged than 70% of customers who browsed the site.

This definition can be personalized to suit clients' needs (please get in touch with the Meiro team).

Знімок екрана 2023-01-05 о 10.12.43.png

How to set it up

1. Define attributes for Channel Engagement (Setup tab/ Attributes tab)

2. Label them, for example, "Channel Engagement" (Setup tab/ Labels)

3. Pick this label for Channel Engagement (Administration tab/ Settings tab)