Smart segments
The setting of Smart Segments in Meiro Business Explorer is usually done by the Meiro technical consultant.
What smart segments are?
The Smart Segments are commonly used segments, usually with one condition. They can help divide profiles into meaningful groups and carry out more effective marketing.
Create Smart Segments
Creating Smart Segments in the Segments tab will be visible to users with permission to edit them.
Go to the Segments/Smart Segments tab. Click on the "Create Smart Segment" button. Choose the Smart Segments name. If you do not choose the name, your segment will stay unnamed.
Fill out the form:
| Name Your Segment | Insert the name of your Smart Segment |
| Short Description | Insert the further specification of your segment |
| Position in group | Smart Segments are groups of 3 for the same attribute in one row. You can choose if this segment will appear as first, second, or third. |
| Choose Picture | For each Smart Segment, you should choose the picture that will be visible in the Smart Segments tab. |
Choose the right attributes and conditions and click on the Save Conditions button.
Smart Segments groups
Below, you can find segments that are currently possible to set as smart segments.
Remember: Please keep in mind that setting particular segments depends on your customer database and available events/ attributes. If you need any other segment that is listed below, please contact the Meiro technical consultant.
|
Smart Segment type |
Example |
Age group
|
The Silent Generation (1926-1945) Baby Boomers (1946-1964) Generation X (1965-1979) Xennials (1975-1985) Millenials (1980-1994) Generation Z (1995-2012) |
Channel preference
|
Social Search |
Customer interaction
|
Recently active (<once a week) Medium (<once a month) Drifting (<once a year). |
Customer lifetime
|
Loyalist (>1 year) Regulars (1-2 months) Newbies (<30 days) |
EDM engagement
|
Super engaged (>66 engagement score) Medium (33-65 engagement score) Fading (<33 engagement score) |
Email subscription
|
Subscribed Not subscribed Unsubscribed |
Favorite device
|
Desktop users Mobile users Tablet users |
Location
|
Big city (+1000 000) City (100 000- 1000 000) Villare/ Rural area (>100 000) |
Mobile app engagement
|
Super engagement (>66 engagement score) Medium (33-66 engagement score) Fading (<33 engagement score) |
Permission to contactv
|
Yes No Unknown |
Source
|
|
Spending frequency
|
Frequent spenders (>once a month) Active spenders (>once a year) Drifting spenders (<once a year) |
Spending recency |
Most recent spenders (<30days) Medium spenders (1-6 months) Least recent spenders (>6 months) |
Web engagement
|
Super engaged (>66 engagement score) Medium (33-66 engagement score) Fading (<33 engagement score) |
Total spend
|
Top Spenders (Highest 30%) Mid Spenders (Medium) Low Spenders (Lowest 30%) |
Remember: There will be no default conditions displayed if there are no conditions set.
Permissions needed
Please keep in mind that viewing and editing of Smart Segments will depend on permissions that have been granted to the users:
| Permission | What it allows |
| Segment Create | allows the user to copy Smart Segment to My Segments and edit it further there. |
| Segment Insight | allows the user to see the Insights tab for each Smart Segment. |
| Segment Export | allows the user to set export destinations for Smart Segment after it has been copied to My Segments. |
| Customer Detail | allows the user to see Customer Detail tabs for Smart Segments. |
| Edit Smart Segment | allows users to create/edit the Smart Segments tab. |
Learn more: To learn more about user roles please refer to this article.
No Comments