Facebook Custom Anonymous Audience destination

Prerequisites for setting up Facebook Custom Anonymous Audience Loader

1. The first step is to configure Meiro Events for Facebook Custom Anonymous Audience. You can refer to this article for guidance.
   
2.  Set up the loader within Meiro Integration.

After you finalize the first step, you can proceed with the following:

3. Set up the loader as a destination in CDP. This step is described below in this article.

4. Export segmented customer profiles to the destination. Described here.

Destination ID

(required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations, with  the CDP component responsible for the data load:

Check Destination ID in Meiro Integrations:

Insert Destination ID in the Meiro Business Explorer.

Name (required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail)

Description (optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon

(required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/  Attributes, Sources and Destinations tabs,  segments, and customer profiles).

Exported & Mandatory   attributes

(required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.
"Mandatory attributes" all customers in the export must have those attributes' values known.
 
For this destination, both "exported attribute" and "mandatory attribute" are:

• “Fb client id”

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro Integration, which will be executed when the segment is exported.

To run exports, you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation and data transformation for a specific destination (e.g., Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter: 

Audience Name

(required)

Facebook Custom Anonymous Audience loader requires setting up an Audience Name parameter. 

The audience name will be visible in the Facebook Business Manager (Meta Business Suite) under Settings > Add account settings > Select account > Event Manager > Meiro’s Pixel > Meiro Segment >View Detail > Recent Activity > URL and it will be referred to when setting up audiences in the Audiences section.

Meiro Integrations Key (required):  audience_name

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name (required): Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field (checkbox): ticked

This field is required to be filled in to export to Facebook.

Value from the list (checkbox): _{not ticked}

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User input (checkbox):  ticked

This field is required to be filled in to export to Facebook.

Example: As in the screenshot above, "audience_name" will refer to the Meiro Integrations workspace, while for business users in Meiro Business Explorer, this field will be visible as "Audience name." It will be a required field, without drop-down and user input required.

Exportable shows how many customer profiles will be exported to your destination.

This number is defined by the conditions you choose to segment the audience and mandatory attributes set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those ten will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

For exports to Facebook Pixels, the mandatory attribute is: "FB Cookie ID." Customers who we do not know the “FB Cookie ID” for, will not be exported to Facebook Pixel.

Warning: It may happen that the size of your Custom Audience may be very low, while the size of the exportable audience from the Meiro is high. To understand more about the reasons for the low matching rate, please get acquainted with the primary article from Meta.

Audience Name (required)

The audience name inserted here will be visible in the Facebook Business Manager (Meta Business Suite)/ Facebook Pixel section described below in point 4.

Remember: "Audience name" from Facebook Pixel, will be referred to when setting up audiences in the Audiences section of Facebook Business Manager described below.

Warning: "Audience name" in the context of Facebook Pixel is different from "Audience name" in Facebook audiences. In Facebook Pixel it is visible in the URL address visible above, in Facebook Audiences, it refers to the name of the audience.

Depending on the size of the exported audience, matching can take anything from minutes to single-digit hours. 

Updating with Facebook's interface can take 2-3 days, though. 

If you have any doubts, please check with the Meiro team. 

The load of the events is incremental to the same "segment ID." Please note that the cookie will be in the Facebook Ads Audience for the number of days defined while creating the audience on Facebook since the last event sent for this cookie.

FB Custom Audience allows you to define an audience based on criteria such as CDP, but the audience can be identified through their name, email, or phone number.

FB Anonymous Custom Audience, the audience is defined but not identified, meaning that the audience does not have a name, email, or phone number. Instead, we retarget them based on their FB client ID.