Mobile Push: use cases

The Mobile Push tab enables designing mobile push notification and displaying it to the selected segments of customer profiles by rendering the notification to their mobile phones.

You can activate the Mobile Push to the segments depending on the users' product preferences, the period of their activity, demographic data, and geolocation, or make the message more personal by using the receiver's name and offering secret promo codes.

In this Section, you will find Use Cases that you can use in activating Mobile Push:

• User onboarding
• Sales and promotions
• Nudge notifications
• Transactional notifications
• Recommended notifications
• Product updates Notifications
  

User onboarding

The initial push notifications sent to the clients are of utmost importance, as statistic says that 75% of people who downloaded apps become inactive within 30 days, while among those who open an app 11 times in the first month, only 14 percent will churn.

The goal of welcome notifications is to familiarize users with your useful content and offer them a welcome discount or personal promo codes. The primary impressions of the app must be pleasant if you want them to initiate enduring engagement with your company.

• welcome discount

The goal is to initiate a purchase by offering your customers a discount for the first order.

Settings of Message Body	Mobile Push delivered
Get a 20$ discount for your first order! Hey {{customer.name}}! Here is your first beauty box for an amazing price.

• welcome content

The aim is to show users content they might be interested in. Therefore, their welcome message will vary based on used attributes.

Settings of Message Body	Mobile Push delivered
5 upcoming events in {{geo.city}} Visit site <link>

• newsletter sign up

The goal is to get more subscribers gathered through all channels. For example, render push notifications to offer exclusive content to your audience through newsletter communications.

Settings of Message Body	Mobile Push delivered
{{customer.name}}, become an insider! Subscribe to the newsletter to receive exclusive content we pick just for you.

• personal promo code

The purpose is to stimulate customers to buy new products by giving them an individual promo code through the push notification. 

 

Sales and Promotions

Promote limited offers to your customers that might push them to buy at short notice. Make the most of Mobile Push to notify the clients before or during your promotion campaigns and time-limited deals.

• price drop

The goal is to inform your customers about decreased prices and seasonal promotions to create a sense of urgency and inspire them to make impulse purchases.

Settings of Message Body	Mobile Push delivered
PRICE DROP ALERT! Grab the {{list.product}} at 35% off.

• holiday special offers

A good holiday marketing strategy includes maximum coverage of all possible interactions between your customers and the company. The goal is to notify your audience about upcoming holiday campaigns (special offers for Halloween, Black Friday, Cyber Monday, Christmas, etc.). 

Settings of Message Body	Mobile Push delivered
Santa’s coming to {{geo.city}},{{customer.name}}! Get your family the perfect Christmas gift, {{products.name}}

• reward program

The aim is to inform your customers about the potential receiving of reward points or if they are about to expire. The loyalty program can inspire your customers to purchase products systematically.

Example of settings

Settings of Message Body	Mobile Push delivered
Make the most of your reward points! Spend more than $100 on the next purchase and double your reward points.

Nudge Notifications

Using Mobile Push allows you to guide the customers from received notifications to the necessary and immediate actions. Nudge Notifications can deliver desired results from receivers, making it a vital tool for driving the efficiency of any company. In addition, notifications keep customers engaged with the product and application or offer them the extra push to complete pending action. 

• churn prevention

One of the main reasons your customers forget about your service, product, or company is the lack of reminders from you. So the best practice is to recall your fading customers who have not logged in 7 days by sending them a personalized Mobile Push.

Settings of Message Body	Mobile Push delivered
Are you still here, {{customer.name}}? Don't forget to extend your membership in Kiwi Life Club. Check your email!

• recover abandoned baskets

The goal of an abandoned basket notification is to show the customer the product which was recently added to the shopping basket but was not purchased. This notification will remind the customers of their purchase intention and guide them to finish the checkout process.

Settings of Message Body	Mobile Push delivered
Hey, {{customer.name}}! The {{products.name}} you added to your cart will be out of stock soon. Hurry up to your cart

• complete the registration

Offer your clients a bonus for filling out the registration form. Gather information about your customers that will help you to target your audience.

Settings of Message Body	Mobile Push delivered
The extra spin of the wheel for you! Complete the registration to receive an extra spin of a wheel to get more discount.

Transactional Notifications

Mobile Push can notify customers with a message about a status of an order, delivery updates, changes with account balance, authentication with an unknown device, changed the password, etc. These push notifications can take diverse forms across industries and engagement channels but perfectly fit into the buying process and banking system.

• order confirmation

The aim is to notify a customer that an order was successfully sent and will be processed soon by the company. 

Settings of Message Body	Mobile Push delivered
{{customer.name}}, thank you for shopping with us! We have received your order n. 000823 and it is being processed.

• approval of the loan

The aim is to notify customers about the status of their requests and inform them if any actions were taken.

Settings of Message Body	Mobile Push delivered
Hi {{customer.name}}! Your {{loan.name}} credit card limit was activated and {{loan.amount}} was successfully transferred to your account.

• changing of password

The goal is to notify customers if the system approved the new passcode so that users know what credentials to use to sign in next time.

Settings of Message Body	Mobile Push delivered
Password is changed! You have successfully changed your password.

Recommendation Notifications

Mobile Push can notify the customers by offering them products that might be of their interest, relying on consumer preferences and purchase history. Recommendations tailored to customers' interests increase the likelihood of purchasing.

• product highlight

The goal is to point attention to the product your customer might get interested in.

Example

1. Examples of attributes that can be used:
2. Example of a segment with these attributes:

Settings of Message Body	Mobile Push delivered
Looking for a healthy option for your pet? Try {{product.name}}, we think your dog will love it.

• seasonal recommendations

Offer your customers to check a seasonal collection of the product.

Settings of Message Body	Mobile Push delivered
The spooky autumn is here!  Boost your immune system with the products that are a must in your first aid kit.

• new arrival/service

The aim is to inform your customers about a new product or service.

Settings of Message Body	Mobile Push delivered
Doesn't matter if it's raining outside! Now you can choose delivery directly to your home.

• other app's features

The aim is to offer your customers about your other Apps that might be useful to them.

Settings of Message Body	Mobile Push delivered
Hey {{customer.name}}, tired of ads? Use our MooDo Music App to listen to music without any interruption.

Product Updates Notifications

Mobile Push is useful to notify customers about significant company product changes.

• new article

The goal is to highlight the most meaningful content from a much broader collection of daily news. Show your customers that you respect their time by alerting them about updates to the material that might be newsworthy to them.

Settings of Message Body	Mobile Push delivered
King Charles III leads procession after speech in Westminster Hall Read article