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Tab: Personalization/ Mobile Push

The Personalization/ Mobile Push tab allows sending personalized push notification messages to a segmented audience originating from Firebase-enabled mobile applications.

Mobile push arrives on users' devices from the app and appears directly on their screens even if the app is running in the background or is currently inactive. Once the users download your application and approve to receive mobile push notifications, you can provoke them to visit the website or application, use time-limited discounts, prompt them to check new arrivals and seasonal recommendations, inform them about order confirmation and newsworthy content, etc.

Prerequisites for Mobile Pushes

To work with Mobile Pushes, first, they need to be set by the Meiro team:

  1. For Mobile Push, it is required to configure the "Firebase account" in the Administration/Accounts tab.
  2. Meiro Events must be implemented.
  3. The Firebase registration tokens need to be made available to Meiro either via Meiro Events or via Meiro Integration workflow.

  4. It is required to set the “Registration token attribute ID” in the destination settings of Mobile Push.
  5. The administrator must enable the Mobile Push tab for your user role.

Mobile Push list


The name of the Mobile Push. 

Last export

Date and time when Mobile Push was exported.

Modified at

Date when the Mobile Push was modified for the last time.

Edit / Delete

Edit the Mobile Push form or delete it. Deleted Mobile Pushes are stored under the Trash tab and can be restored back to the Meiro Business Explorer interface.

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Learn more: how to create Mobile Push