Twitter Ads Audiences destination

Prerequisites for setting up Twitter Ads Audiences Loader

1. The first step is to set up the loader within Meiro Integration by following the instructions given in this article.
   

After you finalize the first step, you can proceed with the following:

2. Set up the loader as a destination in CDP. This step is described below in this article.

3. Export segmented customer profiles to the destination. Read here.

Destination ID (required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Insert Destination ID in the Meiro Business Explorer.

Name (required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/Destination tab, segment detail)

Description (optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon (required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/ Attributes, Sources and Destinations tabs,  segments, and customer profiles).

Exported & Mandatory   attributes (required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.

"Mandatory attributes" all customers in the export must have those attributes' values known.

For this destination, both "exported attribute" and "mandatory attribute" are:

Exported Attributes: Email, Advertising ID (IDFA/GAID) a.k.a. Device ID, Twitter Username, Twitter User ID, Partner User ID.   

Mandatory Attributes: Email and/or Advertising ID (IDFA/GAID) a.k.a. Device ID and/or Twitter Username and/or Twitter User ID. At least one should be present.

Meiro Integrations (required)

"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.

To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter: Twitter Ads Account (required)

Meiro Integration key: twitter_account_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Twitter Ads Account

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled in order to export to Twitter.

Value from list: ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled in order to export to Twitter.

Parameter: Audience Name (required)

Meiro Integration key: audience_name

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled in order to export to Twitter.

Value from list: unticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: unticked

This field is required to be filled in order to export to Twitter.

Parameter: Audience ID (optional)

Meiro Integration key: audience_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field: unticked

This field is required to be filled in order to export to Twitter.

Value from list: unticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled in order to export to Twitter.

Exportable

Exportable shows how many customer profiles will be exported to your destination.

This number is defined by the conditions you choose to segment the audience but also by mandatory attributes that have been set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those ten will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

For exports to Twitter Ads Audience, the mandatory attribute are:

Email and/or Advertising ID (IDFA/ GA_ID) a.k.a. Device ID and/or Twitter Username and/or Twitter User ID.

Customer profiles who do not have at least one of the mandatory attributes known, will not be exported to Twitter.

Parameters

Audience Name (Required)

The Audience Name will be visible on Twitter Audiences as the name of the exported audience.

Audience ID (optional)

"Audience ID" defines which audience will be updated or if a new audience will be created:

• If the Audience ID is left empty, then a new audience ID will be created.
• If the Audience ID is specified, the existing audience will be updated with new audience members from the export.

Twitter Ads Account (Required)

The Twitter Ad account to export to. This is the ID of the Twitter Ad Account you want to export to.

Email, Advertising ID, Twitter Handle, Twitter ID, Partner User ID.

Learn more: about Custom Audiences Users