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Segment export: Mailchimp

Learn from this article:

Prerequisite

Export to Mailchimp

FAQs

Prerequisite

To export to Mailchimp. you need to have Mailchimp export set by the administrator.

Export to Mailchimp

1. Create a segment

Create a segment of customers that you wish to export to Mailchimp (e.g. contacts from webinars you have already organized, to promote future webinars).

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2.  Choose destination

Go to the destination/parameters section, name the audience however you would like. In our example, we named it “Mailchimp export audience test”. Remember the name you choose, it will be useful in the next steps.

 

With the parameter, existing contacts in Mailchimp are tagged. If the name of the parameter is changed, the contacts would have another tag attached to it. So if the parameter was named "Audience A" and pushed to Mailchimp and later on another batch is pushed Mailchimp with the same name. The size of "Audience A" goes up. If it was named "Audience A" when it was pushed to Mailchimp the first time and then later on it was changed to "Audience B" and pushed out to Mailchimp, the overlapping contacts would have both "Audience A" & "Audience B" tagged to them.

 

 

 

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3. Go to Mailchimp campaign

Go to Mailchimp and create a campaign or go to an existing campaign that you would like to use the audience on

4. Select recipients of the Mailchimp campaign

Under the “To” section, click the “edit recipient” button.

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5. Use the audience for the Mailchimp campaign

For the “audience” drop-down, select the audience that is connected to Meiro. In this example, it is “MEIRO.IO GENERAL”.

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For the “segment/tag”  drop-down field, select the name of the audience that you exported from Meiro.

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The exported audience from Meiro can be found under your Mailchimp Audience < Tags

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FAQs

Can I add new customers? Yes, if in your exported audience will be a customer that is not in Mailchimp, it will be added there and tagged with the name filled in Meiro parameters.
Can I update existing customers? Yes, if your customer is already in Mailchimp, it will be tagged with Meiro parameters. If a customer has a tag already, a new tag will be added to an existing one.