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Loader The Trade Desk UID2

The Trade Desk is a leading global technology platform that empowers advertisers to reach their target audiences across various digital channels through programmatic advertising. It provides a sophisticated and user-friendly interface for advertisers to plan, execute, and optimize their digital advertising campaigns efficiently.

This UID2-enabled integration allows advertisers to use data-driven insights from CDP and activate audiences in The Trade Desk with UID2 identity flow, helping optimize campaign performance and improve targeting accuracy.

Learn more:
The Trade Desk official website.
UID2 documentation.

Steps to set up The Trade Desk UID2

Follow this step-by-step guide to configure the component:

  1. The first step is to set up the loader within Meiro Integrations by following the instructions in this article.
  2. Set up the loader as a destination in CDP. Read here.
  3. Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

This component is used to export audiences to The Trade Desk using UID2 credentials and The Trade Desk delivery credentials.

Data In/Data Out

Data In

Input should be in

/data/in/tables/tdid.csv for TDID

or

/data/in/tables/daid.csv for Device ID.


File should contain 1 column with IDs of only one type (Device ID or TDID) without a header.

 

Example:

2c834e53
2c834e54

Column names should be the same as the name of the file.

 

The component supports sending both files (daid.csv and tdid.csv) in the same run.
Data Out N/A

Learn more about folder structure in configuration.

Parameters

To run The Trade Desk UID2 loader, all parameters are mandatory.

image.png

UID2 Base URL

required

UID2 Operator endpoint URL. Default integration endpoint is https://operator-integ.uidapi.com

UID2 API Key

required

 API key provided for your UID2 Operator integration.

UID2 Client Secret

required

 Client secret provided for UID2 (base64 format).

TTD Domain

required

 The Trade Desk data delivery domain. Typical value: https://sin-data.adsrvr.org

TTD Advertiser

required

 Advertiser ID from your The Trade Desk account settings.

TTD Secret

required

 Advertiser secret from The Trade Desk credentials.

TTD Data Provider ID

required

 Data Provider ID assigned in The Trade Desk for audience onboarding.

TTD Data Provider Secret

required

 Secret paired with the Data Provider ID in The Trade Desk.

Segment Name

required

 Name of the segment/audience that will be visible in The Trade Desk.

TTL

required

 Time to live in seconds. It defines how long the user remains active for targeting. Maximum value is 43200 (30 days).

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