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Loader Facebook Conversion

This component adds events to the Facebook Conversion API.

Requirements

To use the Facebook loader, one needs to authorize the Facebook account. Authorization can be done in 2 ways:

  1. The user who has access to an Ad account in Facebook Business Manager and has access to Audiences click on the “Authorize” button in the same browser where one logged in in his Facebook Ad account.
  2. Authorization link can be copied by an analyst working in Meiro Integrations and sent for authorization to a person who has the required level of access and should open the link in the same browser where one logged in in his Facebook Ad account.
  3. Users would then have to set up a Facebook Pixel with conversion API.

 

Learn more: How to set up a Facebook Pixel with conversion API here.

Learn more: How to verify that the events have been received on Facebook here.

 

 Data In/ Data Out

Data In

CSV for events should be located in /data/in/tables/imports.csv

 

Learn more: about column formatting please refer to the Facebook help website. 

 

Warning: Requests to Facebook Conversion API are sent in batches of 1000 events, if any given event in a batch is invalid, the entire batch will be rejected.

 

Required input

event_name (required)

String

event_name is also used in deduplication.

event_time  (required)

Integer, Unix timestamp

 

Warning: This needs to be earlier than 7 days ago otherwise, the request would be invalid.

user_gender (required)

String, m(male) or f(female)

and at least one user's information (prefix user_) is required  
Other possible inputs

custom_currency

String, must be valid  ISO 4217 currency code

custom_value

Float

event_id

String


This ID can be any unique string chosen by the advertiser. event_id is used to deduplicate events sent by both Facebook Pixel and Conversions API. event_name is also used in deduplication.

For deduplication, the eventID from a browser event must match the event_id in the corresponding server event.



Learn more: about event id from here

user_browser_id

String, fbp browser cookie

 

Learn more: about fbp browser cookies here

user_city

String

user_click_id

String , fbc browser cookie

 

Learn more: about fbc browser cookies here

user_client_ip_address

String

user_country

String, lowercase two-letter country code, eg. us

user_date_of_birth

String, “yyyymmdd” eg: 19971226

user_email

String

user_external_id

String, any unique id from advertisers

 

Learn more: about external id here

user_facebook_login_id

Integer, ID issued by Facebook

 

Learn more: about ID issued by Facebook here

user_first_name

String

user_last_name

String

user_lead_id

Integer,  ID from Facebook’s Lead Ads

 

Learn more: about ID from Facebook Lead Ads here

user_phone

String

user_state

String

user_subscription_id

String

user_zip

String

 

Data Out

N/A

Learn more: about event deduplication from here.

 Learn more: about the folder structure here.

 

Parameters

1.png

Pixel_ID (required)

This is the Pixel ID of the Facebook Pixel you created. Conversion API events will be sent to this Pixel. 

 

Learn more: about Facebook Pixel with Conversion API here