Release in August, 2025

Major feature

WhatsApp Messaging Channel Now Available for Personalized Campaigns

v1.38.0

Reaching customers where they’re most engaged just got easier. You can now create and send highly personalized WhatsApp campaigns directly from Meiro, combining your customer data with rich message templates.

With the new WhatsApp Messaging Channel, you can:

• Use personalized templates with dynamic fields, such as name, location, and product offers.

• Include rich media such as buttons, emojis, and images for higher engagement.

• Preview messages in real time to see exactly what your customers will get before sending.

• Stay compliant with pre-approved templates that ensure deliverability.

Use case:
Send targeted offers to customers in a specific city, including their name, location-based promotions, and a quick-action button — all in a single WhatsApp message.

📎 Learn more:

• Introduction to WhatsApp Channel

• WhatsApp Campaign Creation: Step-by-Step

Why it matters:
WhatsApp is the world’s most popular messaging platform. This integration lets you connect with customers alongside your other Meiro channels, combining powerful personalization with WhatsApp’s reach to deliver smarter, more relevant campaigns.

Bug fixes

• Metabase – Fixed permission issue preventing non-admin users from viewing dashboards
• Fixed ‘contains any of’ operator not returning correct error message for 2-character values