Release in April, 2025

Improvements

More insights from Mobile Push Sent and Bounce events

Mobile Push Sent and Bounce events now include additional metadata to align with what’s already available in Mobile Push Received events. This improvement enables more comprehensive and consistent reporting across all Mobile Push campaigns.

What’s new:

• app_language

• app_version

• os_type and os_version

These fields have been added without changing the structure of existing events, ensuring full backward compatibility.

Use case:

Want to check if bounce rates are higher on Android than iOS? Now you can create reports comparing delivery and bounce rates across platforms to quickly identify underperformance and optimize your campaigns more effectively.

This update gives data analysts and marketers a more complete picture of push message delivery and bounce behavior across different devices and user segments.

Easily access Attribute descriptions in Profile details

Understanding customer data just got easier! Attributes with descriptions are now underlined in profile details, and you can hover over them to see a tooltip with additional details. No more switching between screens or searching for attribute meanings—everything you need is right where you need it.

To make the most of this feature, you can add or edit attribute descriptions in the Administration tab → Attributes.

New Component: Microsoft Advertising Loader is now available in Meiro Integrations

Microsoft Advertising provides businesses with powerful tools to reach and engage the right audience across Microsoft’s network. With the new Microsoft Advertising Audience Loader, you can now seamlessly integrate customer data from Meiro CDP to create, update, and refine audience lists for more precise targeting.

By leveraging Microsoft Advertising, businesses can:
✅ Segment and analyze customer behaviors to build high-value audience lists.
✅ Automatically hash and securely upload customer data for privacy-compliant ad targeting.
✅ Deliver highly personalized ads to users based on their interactions and preferences.

Integrating Meiro CDP with Microsoft Advertising ensures that your campaigns reach the right users at the right time, leading to higher engagement, better conversions, and more effective ad spend.

Start leveraging the Microsoft Advertising Loader in Meiro Integrations to take your audience targeting to the next level.

Learn more: Refer to the Microsoft Advertising Loader article for further details.

Bug fixes

• Resolved a performance issue in Journey Canvas that caused significant delays when processing large segments.
• Addressed a problem where the date picker was partially hidden in Journey Canvas condition settings on Safari.
  
• Corrected an authorization error in the Salesforce Marketing Cloud Loader, causing "invalid_request" failures.
  
• Fixed an issue where PII-protected data was still visible in Identity Graph and event payloads.