ActiveCampaign webhook

ActiveCampaign is a versatile marketing automation tool empowering businesses to manage customer relationships, track engagement, and run targeted campaigns through various channels. Integrating ActiveCampaign with webhooks enhances its real-time data exchange and analysis capabilities, fostering better decision-making and proactive marketing strategies.

Feature

Setting up ActiveCampaign webhooks with Meiro Events enables seamless real-time data transmission and analysis, allowing for more informed decision-making and proactive campaign management.

Learn more: refer to the official documentation on configuring ActiveCampaign webhook.

ActiveCampaign offers a range of key events for tracking and understanding user behavior, enabling targeted and personalized marketing strategies. Available events in ActiveCampaign:

• Bounce
• Click
• Open
• Reply
• Sent
• Share
• Subscribe
• Unsubscribe
• Update

Full list of available webhook events, check here.

Example data

Here's an example of the click event:

{
  "url": "https://yourwebhookendpoint.com",
  "type": "click",
  "date_time": "2024-01-08T12:00:00Z",
  "initiated_by": "By a contact",
  "list": ["12345"],
  "campaign": {
    "id": "6789"
  },
  "link": {
    "id": "54321",
    "url": "https://example.com/campaign-link"
  },
  "contact": {
    "id": "98765",
    "email": "contact@example.com",
    "first_name": "John",
    "last_name": "Doe",
    "phone": "+1234567890",
    "tags": ["tag1", "tag2"],
    "orgname": "Example Company",
    "ip": "192.168.1.1",
    "fields": {
      "custom_field_id": "custom_field_value"
    }
  }
}

Use cases

Here are some practical use cases for setting up an ActiveCampaign webhook with Meiro Events:

• Real-time engagement tracking: by collecting click and open events through the webhook, you can capture data immediately after recipients interact with your emails. This real-time information allows you to track user engagement and take prompt follow-up actions or targeted actions based on their behavior. For example, if a recipient clicks on a specific link in your email, you can trigger an automated follow-up email.

• Resolving delivery issues with instant bounce email notifications: these notifications empower you to promptly identify and resolve delivery issues to ensure your messages reach the intended recipients efficiently.

• Customer profile insights: by collecting subscribe and unsubscribe events through the webhook, you can receive immediate updates when users subscribe or unsubscribe from your email lists. This data allows you to manage your contact lists effectively, ensuring timely adjustments and personalized communications based on subscription status changes. For example, when a user subscribes, you can trigger a welcome email series or add them to specific segments for targeted campaigns.