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Sometimes, an attribute is obsolete, wrongly implemented, needs to be changed etc. While it is fine to simply hide the attribute and implement a new one, sometimes there is a need to completely delete an attribute to save space on the CDP data storage in Postg...

Twitter Ads Audience enables advertisers to target their ads to a specific audience based on various criteria, such as demographics, interests, and online behavior. It allows advertisers to create custom audiences by uploading and matching email addresses or m...

Google Analytics 4 Audience is a powerful tool that allows businesses to transfer segmented audiences from Google Analytics 4 (GA4) to various Google platforms. By leveraging GA4 Audience, businesses can optimize their campaigns and create tailored content tha...

Insert the following script into a Tag in Google Tag Manager: <script> window.localStorage.setItem('meiroCartTimestamp', new Date().toISOString()); </script> The tag needs to fire on the addition or removal of the item from the cart - these tr...

In the context of data privacy and targeted advertising, Facebook Custom Anonymous Audience provides valuable ways to reach the target audience while respecting individual privacy preferences. Business value in CDP Loader Facebook Custom Anonymous Audience o...

Prerequisites for setting up Facebook Custom Anonymous Audience Loader The first step is to configure Meiro Events for Facebook Custom Anonymous Audience. You can refer to this article for guidance. Share your dataset with Meiro to generate an acce...

Project Management Principles Project Managers in Meiro  The role of PMs in Meiro is broader than the typical PM function. Beyond managing the project's scope, time and resources and facilitating communication/coordination between parties, you are also a tru...

1. Steps to implement Twitter Ads Audience Destination Create a task in #help_product to create the destination in Business Explorer (CDP). Remember: For on-premise implementation, instructions may be given by product team for clients to execute. Crea...

Overview On all client instances that are in production, monitoring alerts have been set up. Whenever an instance/workspace fails, an error notification will be sent to the respective Slack channel to notify us of the error.Here is a list of the alerts channe...

Overview In this article, we will provide a checklist on the steps to implement Meiro Events (ME) pipeline in MI and CDP. We also include some guidelines when setting up alerts for ME. Before implementation Check that we are receiving the events. You ma...

Often times, it is not easy to see problems with identity stitching until it has finished running on a large portion of the dataset. This is why it is necessary to do quality checks on the data before loading the entire dataset. This article explains how to do...

Salesforce Commerce Cloud is an e-commerce platform that empowers businesses to manage their online retail operations seamlessly. It offers a comprehensive suite of tools and features to facilitate the creation, customization, and optimization of digital store...

This document contains all the best practices on insights creation on Meiro Business Explorer.  Grouping Similar Insights Make use of the color selection to group similar insights together so that it is visually easier to locate certain insights.  Unreada...

WooCommerce is a popular open-source WordPress plugin designed for e-commerce websites, enabling businesses to create and manage online stores with ease. In the context of integrating WooCommerce with a CDP, WooCommerce's API is particularly useful, especially...

TikTok is a popular social media platform that allows users to create, share, and discover short-form videos set to music. It has gained widespread popularity for its user-friendly interface, creative content, and algorithm-driven content recommendation system...

Prerequisites for setting up TikTok Loader The first step is to set up the loader within Meiro Integration by following the instructions given in this article. After you finalize the first step, you can proceed with the following: 2. Set up the ...

Define all kinds of attributes with  Meiro’s CDP: simple ones like count, sum, minimum, maximum, most frequent,  and more…  complex ones like recommended products, legacy labeling, etc. All attributes are projections on the customer profiles' events t...

The "Web: Native banners" tab enables creating and setting rules to display native banners and display them to the users on the chosen website. Prerequisites for banners To work with on-site personalization, first, it is needed to be set by the Meiro...

Prerequisites To work with on-site personalization, first, they need to be set by the Meiro team: 1. Activation of the endpoint in the Meiro Events (ME) system should be implemented in order to collect events. 2. Meiro Events API connection must...

The Channels/Web/ Native banners tab enables creating and setting rules to display banners that are embedded within a website's content and display them to the users of the website. Prerequisites To work with native banners, first, they need to b...