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Learn about: Benefits of Meiro & Mailchimp paired together How to do it  Practical example Benefits of Meiro & Mailchimp paired together Precise targeting One of the strong points of Meiro Business Explorer is that Meiro’s identit...

Prerequisites To work with on-site personalization, first, they need to be set by the Meiro team: 1. Activation of the endpoint in the Meiro Events (ME) system should be implemented in order to collect events. 2. Meiro Events API connection must b...

LDAP, or Lightweight Directory Access Protocol, is a standardized protocol used for accessing and managing directory information services. LDAP facilitates communication between clients and directory servers, enabling efficient data retrieval and modification....

Sklik is an online advertising platform developed by Seznam.cz, a major Czech internet company. It provides businesses with a platform to create and manage their digital advertising campaigns across various online channels, including search engines and display...

Gmail is a widely-used email platform developed by Google that allows users to send and receive emails, organize their messages, and communicate seamlessly. Its user-friendly interface and powerful features make it a popular choice for personal and professiona...

Subscribers The total number of subscribers. The number of subscribers: the sum of subscribers gained minus the sum of subscribers lost. Filterable by the end date, the default filter is 30 days. Subscribers increase The number of ne...

After you've set up the Conversions API, monitor your events and parameters in Meta Events Manager regularly on the event match quality and data freshness. Checking Event Match Quality  Go to Events Manager and look under “Event match quality” The E...

Learn about: What is link decoration? How does link decoration work? Using MailChimp as an example Why should we use link decoration?  Are you familiar with UTM tracking? Then you are familiar with the concept of link decoration! For UTM ...

Salesforce Sales Cloud is a customer relationship management (CRM) platform designed to streamline and optimize sales processes. It offers a suite of tools and features to manage leads, opportunities, contacts, and accounts, providing a centralized hub for sal...

Facebook Pixel is a tracking tool provided by Facebook that allows advertisers to measure the effectiveness of their advertising by understanding the actions users take on their website. It works by placing a piece of code on the advertiser's website, enabling...

There are many tools today that can be used to track data and events. We want to track data and events because we want to understand our users better so that we can help serve them better.  Google Analytics & Google Tag Manager Google Analytics is the most p...

This document will teach you how to set up webhooks from external partners for event collection in Meiro Events. In this article, we will be using SmartEmailing’s webhook in the examples. Requirements before starting Username and Password/API token from th...

Data In/ Data Out JSON to CSV processor is a CSV auto flattening processor. Data In The processor takes all CSV files from /data/in/tables/ Data Out All flattened CSV files to /data/out/tables/ directory Input files need t...

Pipedrive is a customer relationship management (CRM) platform designed to streamline and enhance sales processes. It offers a comprehensive suite of tools for managing leads, deals, and communications, providing businesses with a centralized hub for tracking ...

Provetic is a data analytics approach that involves monitoring and analyzing online conversations across various social media platforms to gain insights into consumer opinions, sentiments, and trends. Data In/ Data Out  Data In N/A Data...

Secure File Transfer Protocol (SFTP) is a network protocol that enables secure and encrypted file transfer between a client and a server, providing a secure method for exchanging data over an untrusted network. SFTP ensures data integrity and confidentiality b...

This is a running & always in-progress document of FAQ and basic information needed to start and manage projects for a Project Manager, maintained by Quinn and sometimes updated by PMs. General Protocols Protocol for responding to clients Within the workin...

Prerequisites for setting up Salesforce Marketing Cloud Loader The first step is to set up the loader within Meiro Integration by following the instructions given in this article. After you finalize the first step, you can proceed with the follow...

The API endpoint is developed to check if a customer entity belongs to a defined segment in Meiro Business Explorer.  API returns 200 responses along with predefined attributes when the customer entity belongs to a defined segment. Attributes of the customer ...

Sometimes, after you have implemented attributes on CDP, it may still be shown that there are no attribute values (0 filled) in a few places such as: Segment Builder Diagnostic Dashboard Data library tab, Attributes menu It can be difficult to tell wha...