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Transform events (CR)
Transform events into suitable format for customer_events table The purpose of this component is to prepare the events' format for loading the events into the customer_events table. CSV structure Before loading data into the customer_events table, we would...
Load events to CDP (CR)
Pre-requisite Your input must be a csv file, the required csv is defined in the data transformation step here. Configuration To start loading data into CDP, create a new configuration in your workspace and select CDP Events Loader Then, fill in the param...
Tutorial: How to set up RFM attributes (WIP)
Here, we will describe the implementation process to set up attributes for the RFM (Recency, Fequency, Monetary) model. To learn more about the model, please refer to this article. 1. Set up base attributes For each part of the model, we set up their base at...
Releases in February, 2023
Major features: Mobile Push channel Mobile Push allows businesses with mobile apps to activate customer segments with personalized push messages directly from the Meiro Business Explorer interface. With Mobile Push, businesses can send relevant promotions an...
Insider Webhook
This article gives you knowledge of how webhooks send information from Insider to Meiro Events. Requirements You need to follow these key requirements to set up the webhook properly: you need to have an active Insider account. If you don't have one, you ...
Emails: use cases
In today's world, emails have become an essential communication channel, crucial in personal and professional contexts. With their versatility and effectiveness, emails are utilized for various purposes, such as marketing campaigns, sales outreach, customer se...
Emails: best practices
This article outlines recommended best practices for marketers to improve email deliverability rates. When creating emails, it's important to provide a clear, compelling call to action that draws users into deeper engagement with your product or service. To in...
Getting help from Meiro
Technical support Meiro System provides technical support to all clients, meaning users with technical problems can receive assistance. This support applies only to Meiro System and covers all parts developed and maintained by Meiro. Further reading on the sc...
Loader ME to CDP
Loader ME to CDP extracts raw customer events from the Meiro Events (ME) database, transforms the payload based on payload transformation definitions, and uploads the transformed customer events to a CDP database. Data In/Data Out Data In N/A ...
Releases in March, 2023
Major features: Meiro Business Explorer navigation redesign We are excited to announce a new User Interface for Meiro Business Explorer designed to be more intuitive and aligned with industry standards. The new UI will also allow for the seamless integration...
Settings tab
General settings MI API connection and ME API connection. The Meiro team should set them. If in doubt, please consult the CDP technical consultant. Attributes global settings Set attributes for certain areas of Meiro Business Exp...
Tab: Administration/Configurations
The Administration/Configurations tab is visible only to users with permission to see this tab. This tab is intended for administrators to configure Meiro Business Explorer to other users. The "Configuration" subtab under the Administration tab contains the ...
Tab: Channels
The Channel tab allows you to manage and execute multi-channel campaigns, ensuring a seamless and personalized customer experience. Meiro supports the following digital communication channels: Web: pop-up banners native banners Mobile Push notif...
Loader Cockroach
Cockroach is an object-relational database management system. Cockroach uses and extends the SQL language combined with many other features that safely store and scales the most complicated data workloads. The native data types that are supported include:...
How to find credentials for GA4 destination
1. Get GA4 credentials Measurement ID In your Google Analytics account https://analytics.google.com/, select the correct Analytics Account and GA4 Property, Under Data Streams, select the correct data stream to see your Measurement ID. Your Measurement I...
How to benefit from Meiro AI Assistant
What is Meiro AI Assistant? Meiro AI Assistant is a powerful tool that utilizes GPT-3 developed by OpenAI to generate marketing content for campaigns. This integration offers businesses the latest advancements in artificial intelligence, allowing them to crea...
Releases in April, 2023
Major features: Features redesign We’ve updated the attributes’ examples and order of the columns in the Data Library tab, as well as redesigned the visual design for the insights showing the most and least common multi-value attributes. [Jira ticket] [...
Loader Google Ads Customer Match Audience
The Google Ads Customer Match Audience allows businesses to create custom audiences within Google Ads Audiences by utilizing their own customer data. By extracting data from a provided CSV table, businesses can build anonymous audiences tailored to their speci...
Email campaign creation: step-by-step
Creating an email campaign You can create an email campaign through the Channels > Emails tabs. Clicking on the 'Create Email' button on the top will bring you to Email settings. Alternatively, use a template under the Emails/ Template tab to ease the ema...
Email visual editor guide
This article will guide you through creating the body of your email using the intuitive Visual Editor. The Editor simplifies the email template-building process, as it eliminates the need to write HTML code. With just a few clicks, you can produce professional...