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Workspace documentation standards The main purposes of workspace documentation are: handover of knowledge about the ETL jobs running and its' maintenance to a client, keeping track of important decisions made during the implementation, guarantee an easy ...

Pipedrive is a customer relationship management (CRM) platform designed to streamline sales processes and enhance team collaboration. It provides a user-friendly interface for managing leads, deals, and contacts, enabling businesses to track and optimize their...

Kafka is an open-source distributed event streaming platform designed to handle real-time data feeds and provide a scalable, fault-tolerant infrastructure for building data pipelines and streaming applications. t allows producers to publish streams of records ...

Learn from this article about: Diagnostic Dashboard tab Funnels Insights tab Reporting tab Diagnostic Dashboard tab The Diagnostic Dashboard summarizes available customer profile data: update time, number of customer profiles, events, a...

The Administration/Configurations tab enables connecting to the reporting platform (usually Metabase, but other connections are also possible). Set reports will be visible in the Analytics tab. Prerequisite: a connection between Meiro Business Explorer needs ...

MySQL is an open-source relational database management system that allows users to organize, store, and retrieve data efficiently. As a widely used database solution, MySQL offers robust features such as data integrity, transaction support, and scalability. Wh...

Magento V2 is an open-source e-commerce platform renowned for its flexibility and scalability, designed to empower businesses with robust online storefronts. As a comprehensive solution, Magento V2 not only facilitates efficient management of product catalogs,...

Microsoft Dynamics is a comprehensive suite of business applications designed to streamline and integrate various aspects of an organization, including customer relationship management (CRM) and enterprise resource planning (ERP). It encompasses solutions such...

 Prerequisite To export to Google Analytics (Universal Analytics), Google Analytics 4, Google Ads, Google Ad Manager, or Google Marketing Platform, you need to have Google Analytics (Universal Analytics), Google Analytics 4 destination set by your a...

PS edge cases It may happen when setting up PS rules, that you miss out some edge cases and this caused stitching customer entities wrongly. Examples of this cases can be: ps_dentifier in the payload was parsed to text value None or 0. CPS is checking if P...

Prerequisites for setting up Mailchimp Loader The first step is to set up the loader within Meiro Integration by following the instructions given in the article. After you finalize the first step, you can proceed with the following: 2. Set up ...

General information Here you can find examples of Identity Stitching rules possible to set in Business Explorer in Setup -> Identity Stitching tab (find more here about it). The main idea of setting up PS rule is setting up the path in the payload to the PS ...

Introduction Access to a client’s Facebook Business Manager account is needed for the following scenario:  In a CDP Implementation project, where a Facebook Ads destination needs to be configured  In a dashboarding project, where we need to report campaig...

Google Gmail Attachments refer to the files and documents that users can send and receive via Gmail, Google's popular email service. These attachments can include a variety of file types, such as documents, spreadsheets, images, and more. Ultimately, utilizing...

Implementation Process This flowchart provides an overview of the steps involved in the Implementation of a CDP for a new client.  Before Starting the Project Sales Handover Project Managers are involved when officially involved after the sales manager h...

The pop-up banners tab enables creating and setting rules to display pop-up banners and display them to the users on the chosen website. Prerequisites To work with pop-up banners, first, they need to be set by the Meiro team: Activation of the end...

The Channels tab enables the customization of campaigns across different channels: pop-up banners, native banners, mobile push notifications, emails promo codes It allows businesses to engage with their customers in a personalized way and deliver tar...

Learn about: 5 cases of exclusion marketing Summary and takeaways for various teams You may ask yourself why you would exclude any customer profiles from your segmentation. It seems that more segmented customer profiles = are better, right? ...

What is Customer Entity Retention?  When ingesting events into CDP, we must be mindful of how long to keep these events in the system. In general, we want to make sure that we retain events of important business values, and set an expiry to events that do not...

DoubleClick is a digital marketing platform developed by Google that provides services for advertisers, agencies, and publishers to manage and run display advertisements. It offers a suite of tools for ad creation, placement, and performance tracking across va...