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Tab: Segment Detail

TheLearn Segmentfrom Detailthis tab is visible for each segment created in the Segments tab. Here you can set each segment individually, choose attributes and conditions that matter to you, export your segment, see customer profiles and well as insights. article:

 

The header of the Segment Detail page

Choose conditions

Segment summary

Choose destinations & export segment

Segment preview

Insights tab

Learn more

 

The Segment Detail tab show details of each segment. It is possible to choose attributes and conditions, export  segment, see customer profiles, segment insights. 

 

The header of the Segment Detail page

Segment-Details-top.png

Togetedit-level of access, please contact Meiro Business Explorer administrator.

Name Your Segment 

This is the title of your segment. Here a view-only sign will be shown for users with a view-only level of access. 
Tags

All tags assigned to the segment will appear here or you can assign a new tag to a segment as well.segment. Tags help to manage segments across Meiro Business Explorer.

Users

Users who have access to the segment and/or have been invited to viewa are shown here.segment. If you are the author of a segment or the administrator, you can invite new users or edit the the access level for users that have been already invited (please remember administrator by default have an edit level of access that can not be decreased to view-only).

Notes

For annotation of additional information for later or to help cooperation on a segment with your team members. Here you can drop your comments, notes and communicate.

Delete/ CloneCopy

As an administratoradministrator or a  user with edit-level of access,access, you can also delete or clonecopy a segment. The deleted segment can be always restored from the the Trash tab.tab. 

 

Choose Conditions

Segments-Detail-Conditions.png

Select

Theattributes followingand section allows youconditions to edit the conditions set up for the segment. A segment iscustomers.  a personalised query that helps to filter customers by their attributes. 

The same attributes that are available in the Customers tab can be used to create a segment. 

For example, it is possible to filter customers who purchased the product atfor a particular amount and who also engaged in a blog. 

You can choose attributes that are important to you in the Choose Condition section.

Learn more: How conditions work and How to build your segment and use data to understand customers better

Segments-Detail-Conditions.png

 

Segmentation Summary

Segmentation Summary shows youis thea various conditions of your segmentsummary in text.natural language.

Segments-Details-Summary.png

The segmented number/ percentage canis be seendisplayed on the right side of a tab.side.

Segments-Details-number.png

 

Choose destinations & export segment

Choose a destination by clicking on its icon and exportExport your segment to the destination the destination of your choice.

Segments-Details-Export.png

A list of the available destinations is visible in the   Data/ Sources and Destinations tab (under the Data tab)e. Destinations need to be set by the administrator or Meiro team. 

Exportsxports destinations are set up by Meiro analysts, upon agreement with the client.client).

A

 

Meiro administrator will specify further as well exported attributes, as well as mandatory attributes (

Set up tab, Sources & Destinations tabSegments-Details-Export.png). 

It is possible to schedule a specific time and date for an export. The scheduled time will be displayed in the Segments tab as well. ecport. Time is scheduled in UTC timezone.

Currently it is possible to set schedule:

  • at a particular time/ times of a day,
  • repeat every min/hour (from hour to hour).

It is possible to set multiple schedules for one destination.

schedule.png

For some destinations is possible to set precise parameters managed by an administratoradministrator. Usually parameters define where segmented will be exported in the Administrationthe tab.destination Under(e.g. id of audience that will be updates or name of the sameaudience name,under aswhich it has been set within parameters, youexport can findbe yourfound exportedin the destination). Each export destination is slightly different.

Learn more about segment withinexport yourfrom destination.these articles

Export-Parameters.png

Remember: It is possible to set the incremental export. To learn more please contact the Meiro team. 

Remember: CSV exporting works with utf8 encoding. To understand how to set character encoding, please refer to this article, or any other available articles online. 

Segment Preview

Browse through customer profiles related to your segment.

Learn more: about customer detail from Customerthis Detail.article. 

Segment-Details-Customers.png

Insights tab

Insights are a set of tiles that displayfor the dataall thatcustomer mattersdatabase to you.

Insights can be foundare in the the Data tab/ Insights tab withtab. insight valuesInsights for youreach wholesegment customers' database orare in the SegmentSegment Detail/ Insights tab with insights for each segment. tab.

Search:Search through insights:

  • By name.
  • By data source of the attribute, the insight is calculated from.

search-insights.png

See for how many customers your insights are calculated for.for:

In the Segmented box, you will find a "segmented number/ out of all customers | percentage". 

segmented-insights.png

 

Each insight displays: 

  • Data source: The data source for the chosen attribute. It is assigned automatically as each attribute is calculated from a particular data source. 
  • Name of the insight: Name of the insight and info note (optional). Name and description can be edited by the admin in the Administration tab. 
  • Add to favorites (coming soon)
  • Expand: By clicking on the Expand button, you will expand tile to see more insight (if available) or simply make insight bigger. 
  • Insight result: The attribute's condition specified for that insight, as well as the result of the calculation. Attributes and conditions for insights can be edited the admin in the Administration tab. 
  • Summary: Summary of how many customers out of segmented customers we know this attribute. 

insight-description.png

 

Learn

more

Learn more: How to build your segments and use data to understand your customers better

Learn more: Customers who have email engagement in a particular country

Learn more: Customers who visited the website, added items in the cart but left without a purchase

Learn more: Engaged customers who prefer browsing on a mobile device

Learn more: Website visitors who are non-customers