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Tab: Segment Detail

Learn from this article:

 

The header of the Segment Detail page

Choose conditions

Segment summary

Choose destinations & export segment

Segment preview

Insights tab

Learn more

 

The Segment Detail tab shows details of each segment. It is possible to choose attributes and conditions, export  segment, see customer profiles, segment insights. 

 

The header of the Segment Detail page

Segment-Details-top.png

Name Your Segment  This is the title of your segment. Here a view-only sign will be shown for users with a view-only level of access
Tags All tags assigned to the segment or you can assign a new tag to a segment. Tags help to manage segments across Meiro Business Explorer.
Users Users who have been invited to a segment. If you are the author of a segment or the administrator, you can invite new users or edit the access level for users that has been already invited (please remember the administrator by default has an edit level of access that can not be decreased to view-only).
Notes For annotation of additional information for later or to help cooperation on a segment with your team members. Here you can drop your comments, notes and communicate.
Delete/ Copy As an administrator or a  user with edit-level of access, you can also delete or copy a segment. The deleted segment can be always restored from the Trash tab. 

 

Choose Conditions

Select attributes and conditions to segment customers.  For example, it is possible to filter customers that use Google Chrome browser. Save segment. 

Saved segment will be recalculated only if you click on the Refresh button. 

Learn more: about attributes & conditions, compound attributes, parentheses, exclusionand how to build your segment and use data to understand customers better

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Segmentation Summary

Segmentation Summary is a summary in natural language.

Segments-Details-Summary.png

The segmented number/ percentage is displayed on the right side.

Segments-Details-number.png

 

Choose export destinations, schedule and export segment

Export your segment to the destination of your choice. A list of the available destinations is visible in the  Data/ Sources and Destinations tab (exports destinations are set up by Meiro analysts, upon agreement with the client).

 

Segments-Details-Export.png

It is possible to schedule a specific time for an export. Time is scheduled in UTC timezone.

Currently it is possible to set schedule:

  • at a particular time/ times of a day,
  • repeat every minute /hour (from hour to hour).

It is possible to set multiple schedules for one destination.

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For some destinations it is possible to set precise parameters managed by an administrator. Usually parameters define where segments will be exported in the destination (e.g. id of audience that will be updated or name of the audience under which export can be found in the destination). Each export destination is slightly different.

Learn more about segment export from these articles

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Segment Preview

Browse through customer profiles related to your segment.

Learn more: about customer detail from this article.

Segment-Details-Customers.png

Insights tab

Insights for the all customer database are in the Data tab/ Insights tab. Insights for each segment are in the Segment Detail/ Insights tab.

Search through insights:

  • By name.
  • By data source of the attribute, the insight is calculated from.

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See for how many customers your insights are calculated for:

segmented-insights.png

 

insight-description.png

Learn more

How to build your segments and use data to understand your customers better

Customers who have email engagement in a particular country

Customers who visited the website, added items in the cart but left without a purchase

Engaged customers who prefer browsing on a mobile device

Website visitors who are non-customers