How to build your segments and use data to understand your customers better

Learn from this article about:

Start with Smart Segments

LearnSegments: tocreate, createexport, yourcustomer own segments

Export Segment

Customer Profiles

Segmentprofiles, insights

Manage your segments

Practical Examples

A segment is a personalisedgroups query that helps filterof customers bywith theirthe same attributes (characteristics). Segmenting helps you to specify data for a particular need and to answer a particular question connected to your customer data.

Learn more: Learn about the full set of features within the Segments tab in this article.

Start by clicking on the Create Segment button.

After creating a segment, you can personalise your data by choosing suitable conditions.

A condition is an attribute or set of attributes chosen for a particular segment. Each attribute is defined by a specific condition that personalizesnarrows the segment result. Conditions are used to build enriched custom audiences or to learn about particular aspects of your audience. 

Learn more: Learn more about conditions in this article. 

Start adding conditions by clicking on the Add Condition button. 

Search for attributes from the drop-down list. list,

Conditions applicable for a particular attribute will be marked in dark grey, while conditions not applicable for a particular attribute will be in light grey and cannot be selected. 

After selecting the attribute, you can add conditions to further narrow your search.

Click on the Save Conditions button to apply your changes. 

Segmentation See Summarysummary demonstratesof theyour data sourcessegment in whicha yournatural segmented customers have been identified. language.

After you have successfully segmented your audience, you can chooseChoose your preferred export destination.destination, export your segment or schedule an export. 

Exported data will be only for customers that have matching mandatory attributes setdefined byfor anexport accountto administrator,these indestinations.  thisIn case,the dataexample ofbelow, 57 customers will be exported to CSV file out of 447all segmented customers.  An administrator will be able to manage the attributes that can be exported in the Administration tab. 

Exports to a location outside the available destinations need to be set up by Meiro’s analysts on our backend first.

Remember: It is possible to set the export only offor  onlythe new customers within a particular segment. To learn more please contact the Meiro team. 

 Learn more: about exporting segments from these articles.Learn how to export to Google Analytics and Google Ads

The segment preview shows the listpreview of all segmented customers.customer Youprofiles. can clickClick on an individual customer to reveal more details about them. details.

Learn more: To learn more about Customercustomer Detail,profiles pleasefrom refer to this article. 

The Insights tab shows you a broader analysisset of yourinsights segment.predefined by analysts. Insights contain attributes and conditions specifically calculated calculated for the segmented audience.

Learn more: Learn more about insights here.