Meiro Customer Data Platform (CDP) - How does it all work together

Meiro Customer Data Platform (CDP) is a comprehensive solution that unifies customer data from multiple sources into a single, actionable profile. By seamlessly integrating online, offline, and third-party data, Meiro CDP enables businesses to build a 360-degree view of each customer. This unified profile supports key marketing functions such as segmentation, personalization, and real-time engagement, making it easier for businesses to deliver targeted messages across all customer touchpoints.

What sets Meiro CDP apart is its flexibility, ease of use, and the powerful suite of tools it provides. Meiro Events serves as the first layer of the CDP stack, collecting first-party customer data from websites and mobile apps. Meiro Integrations then allows data from various sources to be processed and delivered to chosen destinations. At the same time, Meiro Business Explorer gives marketing teams an intuitive interface to browse profiles, build segments, and export data without technical expertise.

Whether deployed on-cloud, on-premise, or hybrid, Meiro CDP ensures seamless integration with your existing systems, giving businesses full control over their data while improving customer experiences and driving data-driven decisions.

Learn more: About customer data platforms (CDP) from this article and Meiro blog.

Meiro Events

Meiro Events is built as the first layer of the CDP stack to collect customers’ data from websites and mobile applications. 

Meiro Events is treated as 1st party data, therefore is possible to collect more data than from 3rd party providers, for a longer time (up to 2 years). 

Although it is recommended to use Meiro Events for data collection, it is not a prerequisite for using Meiro products. 

Learn more: About Meiro Events from this documentation.

Meiro Integrations

In Meiro Integrations data can be collected from various data sources, processed, and delivered to data destinations.

Usually, this work is performed by skilled data analysts that can easily clean and process available data to make the most use of it. 

Learn more: About Meiro Integrations from this documentation.

Meiro Business Explorer

Meiro Business Explorer, with its user-friendly interface, allows browsing through the customer profiles’ database, building segments, seeing individual customer profiles, and reporting on data. Meiro Business Explorer is easy to use for even non-technical users. Segmented customer profiles can be easily exported to the chosen data destination within clicks.

Between Meiro Integrations and Meiro Business Explorer, data is stored in the data warehouse (either your choice or managed by us).

Learn more: About Meiro Business Explorer from this documentation.