Meiro Customer Data Platform (CDP) - How does it all work together
Learn from this article about:
Learn more: About customer data platforms (CDP) from this article and Meiro blog.
Meiro Events is built as the first layer of the CDP stack to collect customers’ data from websites and mobile applications.
Meiro Events is treated as 1st party data, therefore is possible to collect more data than from 3rd party providers, for a longer time (up to 2 years).
Although it is recommended to use Meiro Events for data collection, it is not a prerequisite for using Meiro products.
Learn more: About Meiro Events from this documentation.
In Meiro Integrations data can be collected from various data sources, processed, and delivered to data destinations.
Usually, this work is performed by skilled data analysts that can easily clean and process available data to make the most use of it.
Learn more: About Meiro Integrations from this documentation.
Meiro Business Explorer
Meiro Business Explorer, with its user-friendly interface, allows browsing through the customer profiles’ database, building segments, seeing individual customer profiles, and reporting on data. Meiro Business Explorer is easy to use for even non-technical users. Segmented customer profiles can be easily exported to the chosen data destination within clicks.
Between Meiro Integrations and Meiro Business Explorer, data is stored in the data warehouse (either your choice or managed by us).
Learn more: About Meiro Business Explorer from this documentation.