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Tab: Data

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The Data tab summarises all the information about the available data:

  • Diagnostic Dashboard tab
  • Attributes tab
  • Events tab
  • Sources & Destinations tab
  • Tags tab

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Diagnostic Dashboard

It is easy to get lost in a vast amount of data. The Diagnostic Dashboard helps you to get a better understanding of the bigger picture and overall tendencies of customer behaviours. 

As the Diagnostic Dashboard is hardcoded and it cannot be changed, its layout stays the same for the different projects. Only Number of Unique Customers Identified Across x Sources and Number of Customers Identified Per Source can be slightly edited by the administrator.

The top right of the page shows how long ago the dashboard has been updated. Frequency of updates for the Diagnostic Dashboard is set up by the administrator in the Settings tab.

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Data updated

On the top of the page is possible to see how long ago dashboard has been updated. Frequency of updates for the Diagnostic Dashboard is set up by the administration in the Settings tab.

Connected Sources 

This refers to all the data sources that attributes and events are taken from. All connected sources are listed in the Sources & Destinations tab (under Data tab) and can be edited in the Administration tab. 

Customer Attributes 

This number demonstrates the variety of available information. Customer Attributes refers to the total number of attributes that have been identified from data sources. “A number of opened emails” and “cancelled order” are examples of attributes. All attributes are listed in the Attributes tab (under the Data tab) and can be edited by Meiro team. The attributes available for a particular customer can be seen in customer profiles. 

 

Customer Attributes Values

This number is a summary of concrete values (i.e. 5) for an attribute for a customer. For example, Customer A has an attribute called "number of opened emails" with value 5. 

 

Total Events 

Total Events field shows the total number of events that are available based on the data sources. All listed events are available in the Events tab (under the Data tab). 

 

Number of  customers

This refers to the total number of customers whose profiles have been identified based on the data sources. Customer profiles are listed in the Customers tab. 

 

The average number of events per customers

The average number of events (actions) per customer helps to identify the average density of information we have available for a customer. 

 

Number of events per event type

This chart shows customer engagement across different types of events captured in your project. Check out which channels and/or activities your customer engages with the most.

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Time since the last event received

This chart shows the elapsed time since the last event of each event type. Events are usually collected daily. If the event data reception time is exceeded, it may indicate that your data is not collected frequently enough. In some cases, this may indicate that there are no new events available (for example there have not been transactions for that particular day made).  

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Number of customers per attribute

This chart shows the number of identified customers by each attribute in your projects.

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Time since last attribute update

This chart shows the elapsed time of each attribute since their last update. Attributes are normally collected and computed daily. If any of the attributes’ last update was more than the set input ingestion interval, it could indicate that your data is not being collected or re-calculated as frequently as defined.

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New events over time

This stacked chart shows the number of events collected by your project daily over time. Watch out for extreme dips or spikes as they might indicate irregularity in the data.

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Number of identified customers over time

This chart shows the number of identified customers for your brand over the last number of days. Watch out for extreme dips or spikes as they might indicate irregularity in the data and/or customers identification process. 

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Number of unique customers identified across x sources

This chart shows the number of customers that are identified through x sources. The maximum of x is the total number of data sources. The higher the number of identified customers across data sources, the better the performance of customer profiling process, and the better the quality of the customer profile output.

It is possible to choose the data source displayed in this chart. Please contact the administrator of Meiro Business Explorer to set it up.

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Number of customers identified per source

This profile shows the number of identified customers per data source. 

It is possible to choose the data source displayed in this chart. Please contact the administrator of Meiro Business Explorer to set it up.

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Insights tab

Insights tab displays insight values for your whole customers' database. 

You can also check insights for each segmented audience. To learn more about this feature please go to the Segments tab.

Only an administrator can edit how attributes and conditions are calculated and configured within the Insights tab. To learn more please refer to the Administration tab.

Filter insights:

  • By name.
  • By data source of the attribute, the insight is calculated from.

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    See for how many customers your insights are calculated for. Insights under the Data tab are calculated for the whole customers' database available. In the Segmented box, you will find "segmented number/ out of all customers | percentage for those". 

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    Choose the way how insights are displayed: either 2-columns or 4-columns view.

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    Each insight shows: 

    • The data source for the chosen attribute. It is assigned automatically as each attribute is calculated from a particular data source. 
    • Name of the insight and info note (optional). Name and description can be edited by the admin in the Administration tab. 
    • The condition specified for insight, as well as the result of the calculation. Attributes and conditions for insights can be edited the admin in the Administration tab. 
    • Percentages calculated for a segmented audience:

    - Pie chart with the percentage for a chosen value of that particular insight (calculated from all customers' database). 

    - Bar chart for attribute chosen in the insight present within the segmented audience (calculated from all customers' database).  

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    For each insight is possible to choose an individual colour. Only an administrator can edit colours for insights in the Administration tab.

    If the description (if set up by the administrator) will be displayed under the info sign. Description can be at any time inserted/ edited/ deleted by the administrator in the Administration tab. 

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    Attributes tab

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    Under the Attributes tab, you have:

    • Name of attributes,
    • Descriptions of all available attributes,
    • Their data source(s),
    • Labels assigned to attributes. To understand the usage of labels please refer to this article,
    • Examples of a particular attribute.

    Enter your search through the search box or simply select a label.

    Events tab

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    Under the Events tab, you have:

    • Name of events,
    • Events data sources, 
    • Examples of events.

    Enter your search through the search box.

     

    Sources & Destinations tab

    The Sources & Destinations tab lists connected sources, as well as possible destinations you can export your data to. 

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    Connected Sources

    The Sources & Destinations tab lists connected sources, as well as possible destinations you can export your data to. 

    Under the Connected Sources section, you have:

    • The name of the source and description, 
    • The date added. 

    A Meiro Business Explorer administrator can edit the visibility of the connected data source for the Channel Engagement chart (Customer Profile Detail) or the Diagnostic Dashboard in the Administration tab (Sources & Destinations tab).

    Connected Destinations

    Under the Connected Destinations section, you have:

    • Destinations names and descriptions,
    • Exported attributes (attributes that will be exported to your chosen destination),
    • Mandatory attributes (attributes that must be present in order to export to the destination)
    • Last export date. 

    Settings for sources and destinations can be edited by the Meiro Business Explorer administrator in the Administration tab. 

    Tags tab

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    Under the Tags tab, you have listed:

    • All available tags, 
    • The number of segments belonging to that particular tag
    • Their authors, 
    • The date created,

    • Show Segments button where you can click through to segments under that particular tag.

    The administrator of Meiro Business Explorer can create and edit tags in the Administration tab.  

    Understand the bigger picture of your data



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