Glossary: what is what in Meiro Business Explorer

Attributes

Condition

Data Source

Destination

Events

Label

Segment

Tag

 

Attributes

Attributes are characteristics of a customer that help to build a more holistic picture of a customer (e.g. information about personal data, revenue spent and opened campaigns etc). Out of attributes is possible to build segments of customers. It is also possible to see the attribute available for each individual customer.

Learn:Learn more: A list of all attributes can be found in the Data tab (Attributes tab). 

Learn:Learn more: To learn what is a compound attribute, please go to this article. 

Condition

A condition is a rule that can be specified further for an attribute or set of attributes chosen for a particular segment. Each attribute is defined by a specific filter that personalizesin the result. segment. 

Learn:Learn more: To understand how conditions work, please refer to this article, the Segments tab or these tutorials.

 

Data Source

A data source can be any tool that collects customer data (online shop, marketing tool etc.)

Learn: A list of all identified data sources can be found in the Data tab (Sources and Destination tab).

Destination

A data destination can be any tool that can store customer data (database, CSV file, advertising platform).

Learn: A list of all available data destinations can be found in the Data tab (Sources and Destination tab).

Data Source

A data source can be any tool that collects customer data (online shop, marketing tool etc.).

Learn more: A list of all identified data sources can be found in the Data tab (Sources and Destination tab).

 

Events

Events are behavioursactions of a customer.customer,  It showsshow information about what actions a customer has performed and when they have performed them.when. 

Learn:Learn more: A list of all events can be found in the Data tab (Events tab).

LabelLabels

Labels can be assigned to a particular attribute byand athey help to manage attributes across Meiro analyst at our backend. interface.

Learn:Learn more: A full list of attributes with labels is visible in the Data tab (Attributes tab) .and It is possible to edit labels in the AttributesSetup tab/ Labels tab onand theSetup Customertab/Attributes Detail page.tab. 

Labels can be chosen by your Meiro Business Explorer Administrator for Customer Identifiers, Channel Engagement and PII protection settings. They can also help to filter particular attributes.

Learn:Learn more: To learn about the usage of labels, please refer to the articles about “How labels work”. 

 

Segment

A segment is a personalised query that helps to filter customers by their attributes.attributes Segmentingand helpsadditional to specify data for a particular need.conditions. 

Learn:Learn more: To learn about the Segments tab and how to create your own segment, please refer to the tutorial. 

 

TagTags

Tags can be assigned to a segment and theyto help you to manoeuvre within differentmanage segments. Tags canare beshared created and edited by the administrator ofacross Meiro Business Explorer.Explorer by multiple users. 

Learn:Learn more: A list of available tags is in the Data tab (the Tags tab). AnIt administratoris canpossible to edit and create tags in the AdministrationSegments tab (thetab/ Tags tab). tab.